Tara Olivo, Associate Editor04.12.18
Founded as an offshoot of German nonwovens converter P. Glatzeder, the dry wipes brand nu:ju was born overnight in 2016.
“My private interest in skin care and cosmetics played a major role,” recalls Kristin Glatzeder, managing director.
Nu:ju began with the idea of creating a different type of facial cleansing cloth. Due to acute skin problems, Glatzeder could not use many of the products available on the market for facial cleansing. After she came across microfiber cloths as an alternative to conventional makeup removal, she had the idea to try this with Freudenberg Performance Materials’ Evolon substrate, a material that’s been converted by P. Glatzeder for years.
“I was thrilled because it worked right away,” she says. “We have been manufacturing and selling Evolon in various application areas for many years, but nobody has yet come up with the idea of using the material as a reusable facial cleansing cloth. With the conviction to have found a market niche, I decided to accept the challenge and developed a product for end users. However, I have to admit that without Evolon, the brand nu:ju wou
“My private interest in skin care and cosmetics played a major role,” recalls Kristin Glatzeder, managing director.
Nu:ju began with the idea of creating a different type of facial cleansing cloth. Due to acute skin problems, Glatzeder could not use many of the products available on the market for facial cleansing. After she came across microfiber cloths as an alternative to conventional makeup removal, she had the idea to try this with Freudenberg Performance Materials’ Evolon substrate, a material that’s been converted by P. Glatzeder for years.
“I was thrilled because it worked right away,” she says. “We have been manufacturing and selling Evolon in various application areas for many years, but nobody has yet come up with the idea of using the material as a reusable facial cleansing cloth. With the conviction to have found a market niche, I decided to accept the challenge and developed a product for end users. However, I have to admit that without Evolon, the brand nu:ju wou
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