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    Features

    It Takes a Village to Make a Wet Wipe

    The power of partnership is crucial throughout the supply chain.

    It Takes a Village to Make a Wet Wipe
    It Takes a Village to Make a Wet Wipe
    Optimizing the converting process is a key part of successful wet wipe manufacturing.
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    Leighann Burke, Customer Marketing Manager, Kimberly-Clark Professional Partnership Products04.12.18
    Today’s consumers are busier than ever. We live life on-the-go. We manage our homes, families and businesses from our smartphones. We nourish ourselves with grab-and-go, take-out food and single-serving snack packs. And, we’ve come to expect instant service, instant gratification and instant results. The demands of our busy lives have made us demanding consumers who expect the products and services we purchase to be tailor-made for our specific needs, keep us productive and not slow us down.

    In many respects, the wet wipes market was borne of these demands. Wet wipes are portable; we can take them anywhere we want to go. They make cleaning up quick and easy; there’s no need to hunt for rags and bottles of cleaning solution. Choose the right wet wipe and the wiping task can often be completed in one pass, letting us get back to our busy days. Because wet wipes are also task-specific, they meet our needs for “personalized” service without having to compromise.

    So how did we get to this place where a plastic canister containing sheets of material and a bit of cleaning solution reflects the demands and aspirations of our socie

    Continue reading this story and get 24/7 access to Nonwovens Industry for FREE


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    Trending
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    CURRENT ISSUE

    January 2023

    • Who’s Who in Baby Diaper Machinery
    • Independent Brands Shake Up Baby Care Market
    • Ultrasonics for Nonwovens
    • Trends in the Baby Diaper Market
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    • Independent Brands Shake Up the Femcare Market
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