Leighann Burke, Customer Marketing Manager, Kimberly-Clark Professional Partnership Products04.12.18
Today’s consumers are busier than ever. We live life on-the-go. We manage our homes, families and businesses from our smartphones. We nourish ourselves with grab-and-go, take-out food and single-serving snack packs. And, we’ve come to expect instant service, instant gratification and instant results. The demands of our busy lives have made us demanding consumers who expect the products and services we purchase to be tailor-made for our specific needs, keep us productive and not slow us down.
In many respects, the wet wipes market was borne of these demands. Wet wipes are portable; we can take them anywhere we want to go. They make cleaning up quick and easy; there’s no need to hunt for rags and bottles of cleaning solution. Choose the right wet wipe and the wiping task can often be completed in one pass, letting us get back to our busy days. Because wet wipes are also task-specific, they meet our needs for “personalized” service without having to compromise.
So how did we get to this place where a plastic canister containing sheets of material and a bit of cleaning solution reflects the demands and aspirations of our socie
In many respects, the wet wipes market was borne of these demands. Wet wipes are portable; we can take them anywhere we want to go. They make cleaning up quick and easy; there’s no need to hunt for rags and bottles of cleaning solution. Choose the right wet wipe and the wiping task can often be completed in one pass, letting us get back to our busy days. Because wet wipes are also task-specific, they meet our needs for “personalized” service without having to compromise.
So how did we get to this place where a plastic canister containing sheets of material and a bit of cleaning solution reflects the demands and aspirations of our socie
Continue reading this story and get 24/7 access to Nonwovens Industry for FREE
FREE SUBSCRIPTION
