Tara Olivo, Associate Editor04.05.18
The 38th annual Natural Products Expo West & Engredea, the world’s largest natural, organic and healthy products event, experienced a record-setting year hosting more than 85,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products. The show was held March 7-11 at the Anaheim Convention Center and brought together 3521 exhibiting companies, including more than 600 first-time exhibitors. The following is a look at what some companies in feminine care, baby care and wipes brought to the show.
Compostable Diapers from Poof
At Natural Products Expo West 2018, new brand Poof Diapers discussed its line of biodegradable and compostable diapers. Made with non-GMO corn, Poof Diapers begin to break down at 4-6 months. In commercial facilities, they are composted in 14 weeks into non-agricultural end use soil. Available in sizes newborn to 4.
www.poofdiapers.com
Burt’s Bees Launches Sheet Masks
Burt’s Bees recently added facial sheet masks to its range of natural beauty skincare products. Infused with Kiwi Extract, Clary Sage and Willow Bark, the Hydrating Sheet Mask is clinically shown to improve skin texture and help balance pH. The nourishing formula absorbs quickly to restore lost moisture and keep skin feeling soft and smooth. Formulated with Kiwi Extract, the invigorating Purifying Sheet Mask gently cleanses and moisturizes, providing the skin with essential nutrients while removing lingering traces of dirt, oil and makeup. Meanwhile, the Rejuvenating Eye Mask contains Rosehip Seed Oil, Jojoba Oil and Evening Primrose Oil to reinvigorate the delicate under-eye area.
www.burtsbees.com
Wet Dryer Sheets From Grab Green
Grab Green produces all natural, eco-friendly and non-toxic cleaning products for laundry, washing dishes and household cleaning. The brand’s wet dryer sheets leave out harsh additives like dyes, masking agents, chlorine, animal wax and fat to give users a healthy alternative to regular dryer sheets. The sheets are reusable—from 32 sheets, users will get 64 loads of clean, soft and static-free clothes.
www.grabgreenhome.com
Honest Showed Off Full Range
Well-known natural products brand Honest Company had most of its line-up on display at Expo West, including its range of diapers and wipes, as well as home care items such as floor pads and dryer cloths. The company is in the midst of updating its packaging, and recently added two additional patterns on its wipes packs.
www.honest.com
Plant-based Femcare from The Honey Pot Company
At Natural Products Expo West, newcomer The Honey Pot Company displayed its line of plant-based feminine care including a range of wipes, herbal-infused pads and cotton tampons. The brand’s herbal pads and panty liners are manufactured with chlorine and pesticide free cotton and infused with rose, lavender, aloe and mint essential oils.
www.thehoneypot.co
Orgaid’s Organic Sheet Masks
Claremont, CA-based Orgaid claims it has developed the first sheet mask made in the USA with a scientific formula composed of high-quality organic ingredients. Its nonwoven cotton/hydrogel sheet masks are available in three varieties: Anti-Aging Moisturizing, Vitamin C Revitalizing and Greek Yogurt Nourishing.
www.orgaid.com
Pacifica Offers Rose Water-Infused Wipes
Cruelty-free natural products brand Pacifica recently added Rose Water Makeup Removing Wipes to its range of skincare products. The rose water infused natural fiber towelettes wipe away toxins, makeup and dirt from the day. Other facial care wipes from Pacifica feature ingredients like pineapple, melon and cactus.
www.pacificabeauty.com
Diapers with an Attitude
Canadian brand Attitude showed off its line of biodegradable diapers and baby wipes at Expo West. According to the company, the hypoallergenic diaper is free of fragrances, dyes, print and lotions that can irritate skin and which contain harmful carcinogens and endocrine disruptors. The diaper’s exterior and interior linings are composed of biodegradable polymer and an absorbent layer composed of cellulose (biodegradable wood pulp).
www.attitudeliving.com
Rael Offers Organic Cotton Femcare, Sheet Masks
Founded in 2016 by three women with distinct backgrounds—a journalist and bestselling author, a movie distributor at Disney with a Harvard MBA, and an architect-turned-art director, Rael offers a line of 100% organic femcare products. The line includes a range of panty liners, pads, feminine wipes and feminine wash. The company has also introduced a line of sheet masks that include top quality ingredients such as hydrolyzed collagen, wheat amino acids, licorice root extract for youthful smooth skin, and pineapple, grapefruit, orange extract for hydration and tea tree leaf oil, centella asiatica, chamomilla to fight troublesome pores, and pomegranate, mulberry, fig extract to provide vitamins for glowing skin.
www.raelbox.com
Babyganics Swim Pants Alert Moms & Dads
At Expo West, Babyganics displayed a variety of wipes (hand-sanitizing, all-purpose, baby wipes, flushables, and more) and baby diapers. Its swim pants feature a special sun-sensing scenery that changes with initial and prolonged UV exposure--reminding mom and dad when to reapply sunscreen on their little ones.
www.babyganics.com
Compostable Diapers from Poof
At Natural Products Expo West 2018, new brand Poof Diapers discussed its line of biodegradable and compostable diapers. Made with non-GMO corn, Poof Diapers begin to break down at 4-6 months. In commercial facilities, they are composted in 14 weeks into non-agricultural end use soil. Available in sizes newborn to 4.
www.poofdiapers.com
Burt’s Bees Launches Sheet Masks
Burt’s Bees recently added facial sheet masks to its range of natural beauty skincare products. Infused with Kiwi Extract, Clary Sage and Willow Bark, the Hydrating Sheet Mask is clinically shown to improve skin texture and help balance pH. The nourishing formula absorbs quickly to restore lost moisture and keep skin feeling soft and smooth. Formulated with Kiwi Extract, the invigorating Purifying Sheet Mask gently cleanses and moisturizes, providing the skin with essential nutrients while removing lingering traces of dirt, oil and makeup. Meanwhile, the Rejuvenating Eye Mask contains Rosehip Seed Oil, Jojoba Oil and Evening Primrose Oil to reinvigorate the delicate under-eye area.
www.burtsbees.com
Wet Dryer Sheets From Grab Green
Grab Green produces all natural, eco-friendly and non-toxic cleaning products for laundry, washing dishes and household cleaning. The brand’s wet dryer sheets leave out harsh additives like dyes, masking agents, chlorine, animal wax and fat to give users a healthy alternative to regular dryer sheets. The sheets are reusable—from 32 sheets, users will get 64 loads of clean, soft and static-free clothes.
www.grabgreenhome.com
Honest Showed Off Full Range
Well-known natural products brand Honest Company had most of its line-up on display at Expo West, including its range of diapers and wipes, as well as home care items such as floor pads and dryer cloths. The company is in the midst of updating its packaging, and recently added two additional patterns on its wipes packs.
www.honest.com
Plant-based Femcare from The Honey Pot Company
At Natural Products Expo West, newcomer The Honey Pot Company displayed its line of plant-based feminine care including a range of wipes, herbal-infused pads and cotton tampons. The brand’s herbal pads and panty liners are manufactured with chlorine and pesticide free cotton and infused with rose, lavender, aloe and mint essential oils.
www.thehoneypot.co
Orgaid’s Organic Sheet Masks
Claremont, CA-based Orgaid claims it has developed the first sheet mask made in the USA with a scientific formula composed of high-quality organic ingredients. Its nonwoven cotton/hydrogel sheet masks are available in three varieties: Anti-Aging Moisturizing, Vitamin C Revitalizing and Greek Yogurt Nourishing.
www.orgaid.com
Pacifica Offers Rose Water-Infused Wipes
Cruelty-free natural products brand Pacifica recently added Rose Water Makeup Removing Wipes to its range of skincare products. The rose water infused natural fiber towelettes wipe away toxins, makeup and dirt from the day. Other facial care wipes from Pacifica feature ingredients like pineapple, melon and cactus.
www.pacificabeauty.com
Diapers with an Attitude
Canadian brand Attitude showed off its line of biodegradable diapers and baby wipes at Expo West. According to the company, the hypoallergenic diaper is free of fragrances, dyes, print and lotions that can irritate skin and which contain harmful carcinogens and endocrine disruptors. The diaper’s exterior and interior linings are composed of biodegradable polymer and an absorbent layer composed of cellulose (biodegradable wood pulp).
www.attitudeliving.com
Rael Offers Organic Cotton Femcare, Sheet Masks
Founded in 2016 by three women with distinct backgrounds—a journalist and bestselling author, a movie distributor at Disney with a Harvard MBA, and an architect-turned-art director, Rael offers a line of 100% organic femcare products. The line includes a range of panty liners, pads, feminine wipes and feminine wash. The company has also introduced a line of sheet masks that include top quality ingredients such as hydrolyzed collagen, wheat amino acids, licorice root extract for youthful smooth skin, and pineapple, grapefruit, orange extract for hydration and tea tree leaf oil, centella asiatica, chamomilla to fight troublesome pores, and pomegranate, mulberry, fig extract to provide vitamins for glowing skin.
www.raelbox.com
Babyganics Swim Pants Alert Moms & Dads
At Expo West, Babyganics displayed a variety of wipes (hand-sanitizing, all-purpose, baby wipes, flushables, and more) and baby diapers. Its swim pants feature a special sun-sensing scenery that changes with initial and prolonged UV exposure--reminding mom and dad when to reapply sunscreen on their little ones.
www.babyganics.com
