• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    2022 Company Capabilities

    Fluff Pulp Market Faces Year of Transition

    IDEA22 Wrap Up

    Roofing & Construction Report

    Investment Continues for Needlepunch Nonwovens
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Rael Raises $35M in Series B Funding

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More

    Nicely Offers Nonwoven Slitters, Winders

    Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Rael Raises $35M in Series B Funding

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Nicely Offers Nonwoven Slitters, Winders

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Executive Talks: 5K Fibres' President Doug Brown

    Borealis, Grabher Partner to Recycle Face Masks

    Glatfelter, Blue Ocean Closures Receives Sustainability Award at IDEA22

    Investment Continues for Needlepunch Nonwovens

    Murtra Nonwovens
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities

    Albarrie Installs Stenter
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Vegeto Turns Milkweed Fibers into Nonwovens

    Rif care Launches Hemp-Based Period Products

    Boots to Prohibit Sale of Plastic-Based Wipes

    Dyper Partners with rePurpose Global to Remove Nearly 100,000 KG of Plastic Waste from Environment

    Borealis, Grabher Partner to Recycle Face Masks
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Investkonsult Sweden AB

    ELSNER

    Shemesh Automation

    WEIMA America, Inc.

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    China’s Baby Care and Feminine Hygiene Markets

    Increasing use of personal care products expected to impact entire Asia-Pacific region.

    China’s Baby Care and Feminine Hygiene Markets
    Only about 2% of women in China use tampons.
    China’s Baby Care and Feminine Hygiene Markets
    Pads are the most commonly used feminine hygiene product in China.
    China’s Baby Care and Feminine Hygiene Markets
    Seven out of 10 Chinese mothers report using diapers overnight.
    Related CONTENT
    • Avgol
    • Glatfelter
    • Wipes Makers Ditch Plastics
    • What You’re Reading on Nonwovens-Industry.com
    • Moons Launches Feminine Hygiene Products
    03.09.17
    China is one of the world’s largest consumer hygiene markets. It accounts for more than one-tenth of the world’s infant/toddler population and nearly one-fifth of the world’s potential feminine hygiene population. With economic growth and disposable income projected to nearly double in the next 10 years, hygiene product consumption is poised to increase as consumers have more to spend on personal care. Pad and pantyliner sales in China are projected to total about 140 billion units and diaper sales will reach 29 billion units in 2016, double the sales volume of five years earlier.

    Cotton Incorporated’s Chinese Hygiene Product Study reveals that brand loyalty is extremely strong in these growing markets, with the top three most purchased brands accounting for the majority of consumers’ diaper (68%), feminine hygiene (58%), and baby wipe (57%) purchases. Although brand loyalty is strong, research reveals a number of market opportunities for established brands and new entrants to differentiate their offerings and increase consumption in the Chinese baby care and feminine hygiene markets.

    Getting a Full Night’s Sleep
    In a market where kaidangku, open-crotch pants, were once the norm, disposable diaper usage is increasing in urban Chinese cities and middle class homes. More than seven in 10 moms say they use diapers on their children at night, and about half do so during the day. Focus group research cited convenience and better sleep quality as top reasons moms use diapers; while cost and health concerns, especially among third generation caregivers, remain barriers to diaper usage. Another common complaint among moms was that diaper options are limited. In fact, almost nine in 10 moms (87%) say they use the same type of diaper during the day as at night. Consequently, offering a nighttime diaper alternative that absorbs more liquid could yield strong brand loyalty for those able to appeal to moms’ desires for convenience and a full night’s rest for them and their children.

    Increasing Baby Wipe Usage
    Baby wipe and diaper usage do not go hand in hand in China, indicating baby wipe brands have an opportunity to increase consumption through targeted marketing and consumer education. While the majority of moms use wipes to clean after bowel movements, less than half use them after urination. Instead, focus group research reveals moms tend to wash children with a wet cloth or change diapers less frequently to reduce cleanups. Nevertheless, avoiding skin irritation is the number one purchase driver for baby diapers and wipes. Brands should consider marketing the skin related and hygiene benefits of using wipes after urination. This approach could help increase baby wipe consumption and sales for brands willing to educate their customers.

    Prompting Tampon Usage
    Pads are the most commonly used feminine hygiene product in China and are used during each phase of menstruation; however, only about 2% of women use tampons. The majority say they do not use tampons due to inexperience with the product. These are more frequent responses in lower tier cities where tampon availability is extremely limited.

    Although tampon usage is rare in Asia, the Japanese tampon market is relatively strong due to several successful brand marketing campaigns to educate the Japanese consumer and spur tampon consumption. Because more than one in four non-tampon users (27%) say they would be likely to try tampons if they were educated on how to use them, pairing tampon marketing with an educational campaign may be as effective among Chinese consumers as it was in other developing markets. The likelihood to try tampons if educated also rises among those who say they do not use tampons because they have never heard of them or they do not know how to use them (33%).

    Meeting Customer Needs
    Cotton hygiene offerings remain limited in China despite consumer preference for cotton. About seven in 10 women prefer their baby care and feminine hygiene products be made from cotton. When asked to compare cotton hygiene products to non-cotton options, the majority said cotton would perform better in terms of the factors most important to purchases. Regarding baby care products, about three in four moms said cotton diapers and wipes would perform better than non-cotton options in terms of preventing irritation, absorbency and being natural. In addition, more than eight in 10 women said cotton feminine hygiene products would perform better than non-cotton options in terms of preventing irritation, being soft and comfortable, absorbency, and being natural.

    In fact, the majority of women say they would pay more and switch brands in order to purchase cotton diapers, wipes and feminine hygiene products. Desire for cotton may trump brand loyalty and price consciousness because Chinese women feel cotton products are better suited to meet their primary needs. Cotton offers established brands and new entrants the opportunity to differentiate their products in this highly competitive market while meeting their customers’ primary needs, consumer fiber preferences, and corporate sustainability initiatives.



    Editor’s Note: Cotton Incorporated’s 2015 Chinese Hygiene Product Study was based on qualitative focus groups conducted among feminine hygiene and baby care product users in Shanghai, Shenzhen, and Chengdu, China and a quantitative study of 1000 feminine hygiene and baby care product users conducted in 16 cities covering all four city tiers and regions.
    Related Searches
    • non
    • pants
    • cotton
    • sales
    Related Knowledge Center
    • China
    • Diaper, Baby
    • Feminine Hygiene
    Suggested For You
    Avgol Avgol
    Glatfelter Glatfelter
    Wipes Makers Ditch Plastics Wipes Makers Ditch Plastics
    What You’re Reading on Nonwovens-Industry.com What You’re Reading on Nonwovens-Industry.com
    Moons Launches Feminine Hygiene Products Moons Launches Feminine Hygiene Products
    Improving the Sustainability of Nonwoven Products in a Cost-Effective Way Improving the Sustainability of Nonwoven Products in a Cost-Effective Way
    Organic Period Product Startup TOP Raises $2M Organic Period Product Startup TOP Raises $2M
    Smithers Introduces Spunlace Report Smithers Introduces Spunlace Report
    2021 Machinery & Equipment Review 2021 Machinery & Equipment Review
    Responsible Flushing Alliance Adds Board Members Responsible Flushing Alliance Adds Board Members
    World of Wipes Draws 475 to Atlanta World of Wipes Draws 475 to Atlanta
    Dollar General to Expand Healthcare Offering Dollar General to Expand Healthcare Offering
    Daio Paper Launches Medium Term Business Plan Daio Paper Launches Medium Term Business Plan
    Bostik Launches Sustainability and CSR Program ‘Responsibly for Hygiene’ Bostik Launches Sustainability and CSR Program ‘Responsibly for Hygiene’
    Avgol to Add Three Lines In Russia Avgol to Add Three Lines In Russia

    Related Content

    • Avgol

      Avgol

      ...
      09.03.21

    • Glatfelter

      Glatfelter

      ...
      09.02.21

    • Wipes
      Wipes Makers Ditch Plastics

      Wipes Makers Ditch Plastics

      Legislative demands and changing consumer preferences have created a need for alternative raw materials in many wipes markets
      Karen McIntyre, Editor 09.01.21


    • What You’re Reading on Nonwovens-Industry.com

      What You’re Reading on Nonwovens-Industry.com

      The most-viewed news on our site in August
      08.31.21

    • Feminine Hygiene
      Moons Launches Feminine Hygiene Products

      Moons Launches Feminine Hygiene Products

      Company introduces duets tampon and liner system
      08.17.21

      Trending
      • Thorne Relaunches Gut Health Test With Microbiome Wipe | Nonwovens Industry
      • Kimberly-Clark Reportedly Examining Sale Of Latin American Tissue | Nonwovens Industry
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Kimberly-Clark Reportedly Examining Sale of Latin American Tissue
      • New Turkish Diaper Manufacturer Has Roots | Nonwovens Industry
      Breaking News
      • Rael Raises $35M in Series B Funding
      • Schobertechnologies Offers Rotary Web-fed Converting Solutions
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Thinx Names Meghan Davis as CEO
      • Kimberly-Clark Reportedly Examining Sale of Latin American Tissue
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • 2022 Company Capabilities
      • Fluff Pulp Market Faces Year of Transition
      • Techtextil 2022 Preview
      • IDEA22 Wrap Up



      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Demand for Rhino Shield Increases
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      FDA Approves Trial Completion for Virtual Incision's MIRA Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Monat Global Wins Four Stevie Awards in the 20th Annual American Business Awards
      Coty Expands Vegan Beauty Portfolio With New Rimmel Mascara
      Ink World

      Latest Breaking News From Ink World

      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      ProAmpac Acquires Specialty Packaging, Inc.
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login