03.09.17
China is one of the world’s largest consumer hygiene markets. It accounts for more than one-tenth of the world’s infant/toddler population and nearly one-fifth of the world’s potential feminine hygiene population. With economic growth and disposable income projected to nearly double in the next 10 years, hygiene product consumption is poised to increase as consumers have more to spend on personal care. Pad and pantyliner sales in China are projected to total about 140 billion units and diaper sales will reach 29 billion units in 2016, double the sales volume of five years earlier.
Cotton Incorporated’s Chinese Hygiene Product Study reveals that brand loyalty is extremely strong in these growing markets, with the top three most purchased brands accounting for the majority of consumers’ diaper (68%), feminine hygiene (58%), and baby wipe (57%) purchases. Although brand loyalty is strong, research reveals a number of market opportunities for established brands and new entrants to differentiate their offerings and increase consumption in the Chinese baby care and feminine hygiene markets.
Getting
Cotton Incorporated’s Chinese Hygiene Product Study reveals that brand loyalty is extremely strong in these growing markets, with the top three most purchased brands accounting for the majority of consumers’ diaper (68%), feminine hygiene (58%), and baby wipe (57%) purchases. Although brand loyalty is strong, research reveals a number of market opportunities for established brands and new entrants to differentiate their offerings and increase consumption in the Chinese baby care and feminine hygiene markets.
Getting
Continue reading this story and get 24/7 access to Nonwovens Industry for FREE
FREE SUBSCRIPTION
