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    Features

    China’s Baby Care and Feminine Hygiene Markets

    Increasing use of personal care products expected to impact entire Asia-Pacific region.

    China’s Baby Care and Feminine Hygiene Markets
    Only about 2% of women in China use tampons.
    China’s Baby Care and Feminine Hygiene Markets
    Pads are the most commonly used feminine hygiene product in China.
    China’s Baby Care and Feminine Hygiene Markets
    Seven out of 10 Chinese mothers report using diapers overnight.
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    03.09.17
    China is one of the world’s largest consumer hygiene markets. It accounts for more than one-tenth of the world’s infant/toddler population and nearly one-fifth of the world’s potential feminine hygiene population. With economic growth and disposable income projected to nearly double in the next 10 years, hygiene product consumption is poised to increase as consumers have more to spend on personal care. Pad and pantyliner sales in China are projected to total about 140 billion units and diaper sales will reach 29 billion units in 2016, double the sales volume of five years earlier.

    Cotton Incorporated’s Chinese Hygiene Product Study reveals that brand loyalty is extremely strong in these growing markets, with the top three most purchased brands accounting for the majority of consumers’ diaper (68%), feminine hygiene (58%), and baby wipe (57%) purchases. Although brand loyalty is strong, research reveals a number of market opportunities for established brands and new entrants to differentiate their offerings and increase consumption in the Chinese baby care and feminine hygiene markets.

    Getting

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