Assigned to The Procter & Gamble Company, Cincinnati, OH.
Patented in absorbent article for wearing about a lower torso with a longitudinal axis. The article has two laterally opposed article side edges extending between a laterally extending first waist end edge in a first waist region and a laterally extending second waist end edge in a second waist region, and a crotch region interposed therebetween. The disposable absorbent article has a backsheet; a topsheet, an absorbent assembly disposed intermediate the backsheet and the topsheet. A permanent graphic is disposed on one of the backsheet and absorbent assembly and viewable at an exterior surface. This graphic becomes less visible upon exposure to liquid.