Vita Nonwovens was previously part of The Vita Group until a management buyout was consummated in 2012. On a strengthening platform for growth, Industrial Opportunity Partners, an operationally focused private equity firm out of Evanston, IL, acquired the company in October 2014.
At the time of the acquisition, Vita Nonwovens President Kevin Womble said, “We are excited about the great opportunity this transaction represents for all of our stakeholders. We believe our partnership with IOP will enhance Vita Nonwovens’ ability to deliver value and differentiation to our customers while helping us to continue to evolve and grow as an organization.”
Vita’s engineered solutions utilize nonwoven thermal bonding and needlepunch technologies. The company also employs converting capabilities, which include die cutting and lamination. According to the company, Vita has enjoyed a long rich history of investing in state-of-the-art technology, which continues to feed new product development and offer reliability and differentiation to the company’s customer partners.
Vita works closely with its partners to ensure that they are able to sustain a competitive advantage and win in their markets. “Our customers rely on an array of tangible benefits from innovation, superior quality and service, logistics and strong product offerings. These are magnified through a ‘Customers For Life’ culture and strong values that guide our business,” says Womble.
While the company says it has driven a strong growth profile in its key markets through investment in technology, research and development and infrastructure, it continually seeks opportunities to leverage its strengths in adjacent and new markets. “Where market dynamics are attractive and where we can deliver value consistent with our vision, then we will likely have a good fit. There are a host of such opportunities under evaluation,” adds Womble.
For Womble, the nonwovens industry has always represented possibilities. “It is as expansive as it is diverse, and within this universe it is always evolving,” he says. “For this reason, I’ve always found it stimulating as each day brings a new challenge. From these challenges, we grow personally and professionally. It has always been an industry that has offered great satisfaction in knowing that the hard work and the hours you invest are positively impacting people’s lives. It’s a great community to be a part of.”