Over the years, Aisinile established itself as a market-oriented modern disposable products developer, manufacturer and marketer, and in 2006, the company was verified as an ISO 9001:2000 qualified company, and named as one of the top 10 hygiene brands in China, which offers over 100 products in dozens of lines.
In 2011 and 2012, Aisinile invested $180 million and $45 million in two phases, expanding its existing three standard manufacturing buildings. With 14 modern production lines, one 12,000-spaced aseptic workshop (clean facility), and a provincial grade research and development laboratory, Aisinile gradually established itself as one of the leading contingent products manufacturers in China, while trying to brand itself with its high quality and technical innovating capabilities.
In comparison to other local competitors, Aisinile executives say the company excels in product development capabilities, raw material selection procedures and product quality control systems. For example, many of its application property rights have been recognized nationwide. Aisinile sources raw materials from international markets like New Zealand, the U.S., Australia and Korea, while the company also adheres to a very strict quality control process with a specialized QC team monitoring the production site on a 24-7 basis.
Today, Aisinile sells 50% of its products in domestic and overseas markets respectively. Each month, about 40 Aisinile containers are shipped to Korea, India, Russia, Japan, Singapore, Lebanon and the U.S.
Additionally, to help market its products, well-known Chinese news anchor Zhao Zhongxiang promotes the company’s adult incontinence items, while Shandong Qilu TV host Wang Xi endorses products for Aisinile’s baby diapers, pants and feminine hygiene products.
In 2014, the company expects to grow sales by one and a half times. The company is confident that this target is reasonable, as it has taken a series of measures to strengthen its competitiveness, which includes product differentiation, increasing high value-added products and establishing overseas offices. In the next five years, Aisinile expects to expand its footprint worldwide, with sales increasing exponentially, the company is aiming to be a Fortune 500 company.