Association presents results of feminine hygiene survey in U.S., Mexico, U.K., Germany, France, Italy and China at Outlook
China is the largest market for feminine hygiene globally (by population) but it is expected to decline and be replaced by India. Meanwhile, Europe will decline while the U.S. will increase 7% thanks to its slightly younger population.
In the countries surveyed, pads sales are climbing while panty liner sales decrease.
20% of women follow a brand on social media mainly to receive news about coupons and other promotions.
58% of U.S. women will try a new brand offering a better price or a coupon promotion. This percentage is lower in other countries.
75% of EU girls, age 10-17 are interested in natural or sustainable products. The majority of women polled are interested in a cotton-based feminine hygiene product.