11.09.17
Take adult incontinence products out from under the bathroom sink and put them into the underwear drawer. That was the goal Procter & Gamble had with its latest product, Always Discreet Boutique, a line of beautiful bladder leak underwear offering maximum protection.
This week at Hygienix, Sion Agami, a research fellow in P&G’s feminine care business and a key collaborator on the creation of the underwear, shared his story developing this product, a journey that included connecting with sufferers, considering thousands of design combinations and even sitting down at a sewing machine.
“We had the opportunity to help people regain their self esteem and help them feel beautiful again, Agami he says. “By doing the right research at the right time, we were able to come up with the right strategy.”
Completely absent from the adult incontinence category until the launch of the Always Discreet line three years ago, P&G now holds the no. 2 or no. 3 marketshare position in many regions and categories. The company introd
This week at Hygienix, Sion Agami, a research fellow in P&G’s feminine care business and a key collaborator on the creation of the underwear, shared his story developing this product, a journey that included connecting with sufferers, considering thousands of design combinations and even sitting down at a sewing machine.
“We had the opportunity to help people regain their self esteem and help them feel beautiful again, Agami he says. “By doing the right research at the right time, we were able to come up with the right strategy.”
Completely absent from the adult incontinence category until the launch of the Always Discreet line three years ago, P&G now holds the no. 2 or no. 3 marketshare position in many regions and categories. The company introd
Continue reading this story and get 24/7 access to Nonwovens Industry for FREE
FREE SUBSCRIPTION
