• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Fibers Report

    Household Wipes Market

    Sustainable Hygiene Products Gain Ground

    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    World of Wipes Held in Columbus

    Asahi Kasei and Toyota Tsusho Form Partnership

    A.Celli Contributes to Gessner Meltblown Investment

    Royal Premium Diapers Supports Diaper Bank

    RedDrop Rebrands as Scarlet
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    World of Wipes Held in Columbus

    Royal Premium Diapers Supports Diaper Bank

    RedDrop Rebrands as Scarlet

    2XL Launches Force No Rinse Food Service Disinfecting Wipes

    General Nonwovens to Install A.Celli E-Wind Machinery
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Sandler Acquires Stake in Wetlaid Producer

    Alma Installs Needling Line

    SGN Offers Next Generation Nonwoven Material

    Softbond, A.Celli Collaborate on Spunbond Line

    Freudenberg to Showcase Advanced Foam Replacement at FOAM Expo
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Premier Care Industries Expands Manufacturing Operations

    A Look At Megasoft—Asia's Vertically Integrated Hygiene Producer

    CIDPEX Middle East to be Held in September

    Pelsan Tekstil to Add Films Production in North Carolina

    Citadel J – From Round Wipes Roll to Revenue
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Sandler Acquires Stake in Wetlaid Producer

    EDANA Urges Policy Makers to Protect Fluff Pulp from Tariffs

    General Nonwovens to Install A.Celli E-Wind Machinery

    Vivos Holdings, Nice-Pak to Combine Operations

    Alma Installs Needling Line
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Herrmann Ultrasonics, Inc.

    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging

    Valco Melton

    ELSNER

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Wet Wipes on a Roll Inventor Set to Expand

    WipeMeWorld products will launch in healthcare and household categories.

    Wet Wipes on a Roll Inventor Set to Expand
    Wet Wipes on a Roll Inventor Set to Expand
    Tara Olivo, associate editor03.28.16
    A Hong Kong-based entrepreneur is rolling out a novel product in the flushable wipes/moist toilet tissue category—flushable wet wipes on a roll. WipeMeWorld moist toilet paper can be dispensed and flushed the same way as traditional toilet paper.

    WipeMeWorld flushable moist toilet paper, which is expected to launch this year, is packaged in an air tight, water resistant package that can be opened and resealed to remove the wipe during bathroom time. The roll-shaped package sits upon a standard toilet paper holder, offering the user improved hygiene over dry paper and easier handling than current flushable wipes.

    Founder Ronen Cojocaru thought of the concept of moist toilet paper on a roll in 2012 when he began using traditional wet wipes on his two children, and then began consuming them for his own usage. “I found that wet wipes provide just what I needed in order to increase my hygiene,” he says.

    After looking for a better solution to traditional wet wipes, which require the use of special containers in the bathroom, Cojocaru put forth major research efforts to study the market and figure out how to move forward with his idea of moist toilet paper on a roll. “Since then we developed 10 concepts and designs, and nine solution models, until we came to the last format which was sufficient and stable enough to start a production line,” he explains. During this time, WipeMeWorld involved more industry experts and applied for patents to build necessary partnerships with leading suppliers in the market.

    With moist toilet tissue on a roll like dry toilet paper, Cojocaru says there is no change in a consumer’s behavior. “No one wants to change how they consume toilet paper, and no one wants to deploy any bulk solution in their bathroom,” he points out. “WipeMeWorld fits onto any toilet paper holder, is flushable, is fully recyclable, increases consumer hygiene, reduces the amount of paper usage and is very simple to use.”

    Cojocaru is hoping to take advantage of growth in the moist toilet tissue category. “All of our suppliers in this industry show double digit growth in their production which means the market is growing and the there is a demand for flushable wet wipes. I strongly believe as time goes by more and more solutions, applications and ideas will come to grow this market even more. I am very happy we are the pioneers of moist toilet paper [on a roll], which gives us the exposure and coverage to position and influence this market.”

    Next up for Cojocaru and WipeMeWorld is expansion into the healthcare and household categories. The company is in the process of launching Sanitize Flushable Wet Wipes for hospital rooms, surgery rooms, dental offices and more, offering an alternative to traditional sanitization solutions for medical facilities. Like WipeMeWorld’s moist toilet tissue, Sanitize Flushable Wet Wipes are also on a roll, but are larger—fitting onto a paper towel holder. Cojocaru incorporated flushability features to these bigger wipes as an add-on so users can simply flush them in the toilet with no harm to pipes.

    WipeMeWorld’s home wipes for the kitchen and household cleaning will offer a similar solution to the Sanitize Flushable Wet Wipes and can also fit onto any traditional paper towel holder with no special installation required.
    Both of the larger wet wipe products are expected to launch later this year.
    Related Searches
    • Hygiene
    • patents
    • flushability
    • flushable
    Related Knowledge Center
    • Wipes
    Suggested For You
    Household Wipes Report Household Wipes Report
    Albaad to Add Natural-Based Line in Israel Albaad to Add Natural-Based Line in Israel

    Related Features

    • Wipes
      Household Wipes Report

      Household Wipes Report

      Manufacturers meet demand for disinfectant wipes following an exceptional year for the category
      Tara Olivo, Associate Editor 06.03.21

    • Facilities/Capacity | Middle East/North Africa | Wipes

      Albaad to Add Natural-Based Line in Israel

      Investment will make plastic free wet wipes for multiple markets
      04.16.21

    Loading, Please Wait..
    Breaking News
    • World of Wipes Held in Columbus
    • Asahi Kasei and Toyota Tsusho Form Partnership
    • Innopolymed Company JV to be Dissolved
    • A.Celli Contributes to Gessner Meltblown Investment
    • Baby Care Softness Attributed to Decreases for Ontex
    View Breaking News >
    CURRENT ISSUE

    July 2025

    • The 56th Annual International Buyers’ Guide
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe

    Latest Breaking News From Nutraceuticals World

    Gattefossé Opens New Facilities in Mumbai, India
    TSI Group Unveils myHMB + Vitamin D Logo
    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Latest Breaking News From Coatings World

    ChemQuest Appoints Three New Directors
    Chemetall Site in China Receives Recognition from Commitment to Sustainability
    RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025

    Latest Breaking News From Medical Product Outsourcing

    StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
    New Medical-Grade Bio-Based PVC Compounds Introduced
    Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study

    Latest Breaking News From Contract Pharma

    Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
    Roche's Parkinson's Disease Drug Misses Primary Endpoint
    PTC Therapeutics Submits Vantiquinone NDA to FDA

    Latest Breaking News From Beauty Packaging

    Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
    Rare Beauty to Host Pop-Up Event with Sephora UK
    Cloud Haircare Expands to Walmart Stores Nationwide

    Latest Breaking News From Happi

    Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
    Big Lips in the Small Wonder
    L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch

    Latest Breaking News From Ink World

    BCF Sponsors Parliamentary Event to Engage with Policymakers
    Weekly Recap: DIC Corporation, BASF, Toyo Printing Inks Top This Week’s Stories
    INX International Launches Innova Plus NCF Nitrocellulose-Free Inks

    Latest Breaking News From Label & Narrow Web

    Mexico's Flexopolis adds second Bobst flexo press
    Paramount Labels installs Rotatek Brava 450
    Esko teams with Bobst for smartGRAVURE System

    Latest Breaking News From Nonwovens Industry

    World of Wipes Held in Columbus
    Asahi Kasei and Toyota Tsusho Form Partnership
    Innopolymed Company JV to be Dissolved

    Latest Breaking News From Orthopedic Design & Technology

    David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
    UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
    ONWARD Medical Attracts €50 Million in Capital

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: DuPont, SEMI, Sun Chemical Top This Week’s Stories
    ORNL’s 3D-Printed Metal Molds Poised to Accelerate US Auto Manufacturing
    SRI, NSIC are Catalyzing Corporate Innovation in Japan

    Copyright © 2025 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login