The Albaad Group is investing €50 million to expand and optimize its environmentally friendly nonwovens product line. The new line will make sustainable nonwovens made entirely of natural fibers that are biodegradable, flushable and free of plastic. Albaad expects to bring these products to market in 2023 representing the consistent continuation of the company's sustainability strategy.

"As one of the world's largest manufacturers of wet wipes and nonwovens, we at Albaad understand the importance of innovation as a growth factor and are committed to delivering sustainable products of the highest quality in order to help protect the environment," says Wolfgang Tenbusch, managing director of Albaad Germany.

With the development of the new sustainable nonwovens product line, Albaad not only wants to make an active contribution to the environment but also to meet the growing demand from customers for environmentally friendly alternatives. The new nonwoven be used in all of the manufacturer's product categories, including moist toilet paper, wet wipes for baby care and feminine hygiene, household towels and body care wipes.

“The material will be 100 percent plastic-free and biodegradable because it will only consist of natural fibers. The quality of the product is by no means neglected,” emphasizes Tenbusch. "This makes Albaad one of the first manufacturers of wet wipe products in the world to invest extensively in the expansion of a sustainable product line." 

The new product line is being developed with an innovative technology from the nonwovens industry. It will be installed at the headquarters in Israel and delivered from there to all locations around the world.