Delicawash Care Corp., the maker of Soft N Dry plant-free diapers, has begun operations in Mexico with the launch of a new Spanish launguage website DelicaWash.mx as well as the formation of an influencer marketing partnership with StarNgage to facilitate expanded sales and marketing in Latin America's second largest economy. Withih new offices in Zapopan, Jalisco, the expansion marks another significant milestone for DelicaWash as it continues to establish its Soft N Dry diaper sales and marketing efforts into key international markets.
"As we continue to expand, it's important that we have the right partners to offer quality, value, convenience and unique brands for our retail customers," says Matthew Keddy, CEO. "Our team has been working diligently to bring our brands to Mexico, and this serves as a jump-off point for growth in Latin America. I am confident that our brands are positioned for succcess in the country for many years to come."
DelicaWash de Mexico president, Ricardo Santan, says, "We are pleased to launch our operations in Mexico, which is a market with solid growth potential. This move represents a strategic step forward for Soft N Dry as we continue to strengthen our footprint in the Amerias and bring our unique tree-free diapers to established retail customers."
Soft N Dry diapers were launched in the U.S. market last month.