05.26.21
Baby care brand Coterie has launched a new wipe made from 100% plant-based biodegradable and compostable materials. Designed in partnership with the Veocel brand, the Coterie Wipes, consisting of 99% water, are the most sustainable and the largest (up to 30% bigger) baby wipes on the U.S. market.
Following recent certification testing, the wipes proved to be fully compostable after just a few weeks versus—similar wipes which take hundreds of years—and can decompose even under the toughest of conditions. By comparison, the acceptable standard for compostable products can take up to six months, and plastic-based products, like most competitive wipes, can take hundreds of years. Additionally, the new Wipes are the first-ever across the nation to be certified by the Environmental Working Group (EWG) for chemical safety, the National Eczema Association for gentleness, and TÜV-OK Compost HOME for sustainability.
"Let's face it, the process of changing diapers or cleaning up after your baby isn't the most desirable task. Our new wipes make the process simple and efficient, all the while being gentle on babies, parents, and the planet," says Frank Yu, founder, and CEO of Coterie. "We're on a mission to revitalize the baby-care space while setting new industry standards for performance and sustainability. Our partnership with Veocel is a testament to our continued investment and dedication to sustainable innovation, and we're proud to have designed another high-performing product that provides the perfect combination of effective cleaning, enhanced skin health, and efficiency for the environment."
Following recent certification testing, the wipes proved to be fully compostable after just a few weeks versus—similar wipes which take hundreds of years—and can decompose even under the toughest of conditions. By comparison, the acceptable standard for compostable products can take up to six months, and plastic-based products, like most competitive wipes, can take hundreds of years. Additionally, the new Wipes are the first-ever across the nation to be certified by the Environmental Working Group (EWG) for chemical safety, the National Eczema Association for gentleness, and TÜV-OK Compost HOME for sustainability.
"Let's face it, the process of changing diapers or cleaning up after your baby isn't the most desirable task. Our new wipes make the process simple and efficient, all the while being gentle on babies, parents, and the planet," says Frank Yu, founder, and CEO of Coterie. "We're on a mission to revitalize the baby-care space while setting new industry standards for performance and sustainability. Our partnership with Veocel is a testament to our continued investment and dedication to sustainable innovation, and we're proud to have designed another high-performing product that provides the perfect combination of effective cleaning, enhanced skin health, and efficiency for the environment."
