Karen McIntyre, Editor02.04.21
Like most consumer markets in 2020, nonwovens wipes trends were upended by the Coronavirus pandemic. As consumers worked overtime to sanitize their homes and themselves, demand for disinfectant and hand sanitizing wipes skyrocketed. At the same time, toilet paper shortages, brought on by consumer stockpiling, led consumers to try flushable wipes, driving up this category. And, experts predict demand to stay strong.
“People are going to continue to focus on keeping their hands as clean as possible and disinfectant wipes make this way more convenient. With flushable wipes, we have seen that even as toilet paper supply began to return to shelves, many consumers continue to use moist toilet tissue and flushable wipes,” says INDA president Dave Rousse. “They have tried the product and they liked it.”
According to Smithers, the market for nonwovens wipes consumed 1.4 million tons of nonwovens in 2020 while its market value reached $19.6 billion. From 2015-2020 annual growth was reported at 7.9% but this rate is expected to decrease slightly to 5.7%.
Personal care wipes, meanwhile, are e
“People are going to continue to focus on keeping their hands as clean as possible and disinfectant wipes make this way more convenient. With flushable wipes, we have seen that even as toilet paper supply began to return to shelves, many consumers continue to use moist toilet tissue and flushable wipes,” says INDA president Dave Rousse. “They have tried the product and they liked it.”
According to Smithers, the market for nonwovens wipes consumed 1.4 million tons of nonwovens in 2020 while its market value reached $19.6 billion. From 2015-2020 annual growth was reported at 7.9% but this rate is expected to decrease slightly to 5.7%.
Personal care wipes, meanwhile, are e
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