In the ever-evolving disposable hygiene industry, staying on top of consumer and market trends is an excellent way to increase success and reach business goals. Every two weeks Bostik will be releasing a new ‘Attached to Hygiene’ episode in which the listener is taken on a comprehensive tour through a variety of interesting and timely industry topics. Bostik and guest industry experts will provide valuable insight into consumer and market trends that support article producers in their efforts to stay abreast of market dynamics.
“For decades we’ve communicated through face-to-face meetings, emails, web content, videos, and webinars,” says Jack Hughes, Bostik’s global digital marketing manager and podcast host. “Given the rising popularity of podcasts, we thought this would be another great opportunity to share information and knowledge specific to the disposable hygiene industry in a way that is both easy to find and digest.”
Upcoming episodes of ‘Attached to Hygiene’ take a detailed look at consumer needs and how they are driving trends in the disposable hygiene market. Bostik and its podcast guests discuss what they and the industry are doing to address these trends today and in the future; how choices in adhesives, materials, and substrates can differentiate article producers from their competition.
Listeners can find the first two ‘Attached to Hygiene’ podcasts and subscribe to future episodes on Spotify, Apple Podcasts, Google Podcasts, Pandora, Tuneln, Stitcher, and iHeartRadio.