According to a report in The Grocer, a U.K.-based blog covering retail news, Kimberly-Clark will soon eliminate plastic from its wipes sold within the U.K. Recognizing demand for sustainable alternatives in the baby wipes market, K-C aims to reach the plastic-free status within five years.
Huggies already uses up to 50% less plastic in its wipes than other leading brands and plans to remove 50 tons of plastic from its products by the end of 2019. This reduction will be achieved largely by cutting excess packaging, but K-C has also reduced the plastic in its Huggies Extra Care lineup by 17 tons via a product upgrade initiatives.
Next year, Huggies will launch 100% recyclable packaging across its wipes portfolio, allowing packs to be recycled along with film and carrier bags at large supermarkets.
