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    Online Exclusives

    K-C Executives Outline Plans for Growth

    Focusing on the consumer’s needs will drive product development and market growth

    09.19.19
    Hygiene products leader Kimberly-Clark outlined plans to drive marketshare performance at the latest Barclay’s Investors' conference in Boston, MA last month. CEO Michael Hsu and CFO Maria Henry reported an update on K-C Strategy 2022, the company’s mid-term strategic plan to drive growth and improve shareholder performance.

    According to Hsu, K-C Strategy 2022 aims to drive impact in five areas—social, forest and fiber, waste and recycling, energy and climate and supply chain.

    Hsu introduced this strategy not long after becoming CEO in 2018. “The plan will allow us to create balanced and sustainable growth and create shareholder value in a challenging environment,” he says.

    So far in 2018, organic sales have grown thanks to higher selling progress and product innovations, allowing the company to increase its yearly forecast. “While we are pleased with this improvement, we are not satisfied,” Hsu says.

    Future growth will be achieved by focusing on the top tier of its consumer categories. In the diaper market, the difference between the

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