Organic cotton feminine care brand Natracare has announced that it will donate 1% of its annual turnover to organizations which exist to protect the environment – encouraging people to ‘Bleed 1% Better.’  

Natracare is the world’s first period product brand to become a member of 1% for the Planet – the global initiative which calls for businesses, non-profits, and individuals to join forces for a stable climate, better use of land, sustainable food production, reduced pollution, cleaner water and thriving wildlife. 

In 2018, the United Nations warned that we must take drastic action in order to mitigate climate change disaster. At a time when the work of environmental groups is more important than ever, 1% for the Planet is a driving force for good. 

Natracare created the world’s first plastic-free, organic cotton tampons, sanitary pads and panty liners. Its range of organic and natural personal care products are completely biodegradable. The environment has always been at the center of everything Natracare does – so their 1% for the Planet membership is a natural match. 

The 1% for the Planet network is made up of more than 2000 environmentally-conscious companies and thousands of non-profit partners across 60 countries. Since the network’s launch in 2002, members have given more than $225 million to environmental causes. 

Susie Hewson founded Natracare in 1989. Thirty years later and Natracare’s organic, plastic-free products are sold in 80 countries. Natracare’s success is growing year by year – currently, its 1% pledge will yield over £200,000 for environmental causes.

Hewson says: “Natracare is committed to give 1% for the Planet because we see ourselves as being the same as – not separate from – the ecosystems that sustain us. This planet is our home. Most humans have a tendency to take without giving back – and that mindset has caused a lot of destruction. To us, 1% doesn’t seem like much of a price to pay to support the great causes helping to keep Mother Nature thriving. Natracare has always done business with the environment firmly in mind – and we already give a large percentage of our profits away to good causes. But we realize now, that in order to encourage other businesses to do the same, we have to shout about it!” 

Kate Williams, the CEO of 1% for the Planet, comments: “1% for the Planet is thrilled to welcome Natracare to our growing global movement. They have an inspiring 30 year legacy of creating sustainable products and developing incredible partnerships with non-profits working to create a healthier planet. We're thrilled to be working with them as they continue to grow and innovate. Together, we can achieve more than we can alone!”