Procter & Gamble (P&G) announced a new commitment around a number of initiatives that will promote gender equality across the Indian Subcontinent and the Middle East and Africa (IMEA) region. The declaration, which was made by P&G’s IMEA and APAC President, Magesvaran Suranjan during the company’s inaugural #WeSeeEqual Summit in partnership with UN Women in Mumbai, is part of the company’s citizenship focus on being a Force for Good and Force for Growth.

 
“Gender equality is a core belief at P&G. Creating a world free of bias with equal representation and equal voice for everyone is both the right thing to do and the right business choice,” explains Magesvaran Suranjan. “We also want to spark conversations and change mindsets as champions for the cause of gender equality across the region. We will leverage the full strengths of our business and operations, and our advertising voice to tackle gender bias and encourage women’s economic empowerment.”
 

Over the next three years, P&G aims to spend $100 million on deliberately working with Women-Owned Businesses in IMEA with a $30 million commitment exclusively to India and will educate more than $23 million adolescent girls on puberty and hygiene across IMEA. In India, P&G has been working with young girls in various groups across the country to understand the needs in the areas of Health & Hygiene, Personality Development etc. The company’s flagship Mother Daughter Menstrual Hygiene Program has been successfully running across the country since 1995. Today, P&G runs this program with the active support of 20,000 schools to educate about 4.5 Million adolescent girls annually and educates them on the importance of menstrual hygiene