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    INDEX 23: Nonwovens Industry Gathers in Geneva, Switzerland

    2023 Company Capabilities

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    Breaking News

    Molfix Dominating Nigerian Diaper Market

    Brand has 44% marketshare, says A.C. Nielsen

    Molfix Dominating Nigerian Diaper Market
    11.03.17

    Barely two years after it entered the Nigerian market, premium diaper brand, Molfix, has assumed the leadership position of the diaper category with 44.3% of the total marketshare, according to a report from Brand Communicatior based on A.C. Neilsen data..

    The report also indicates that Pampers, the hitherto leader in that category, is trailing with a 37.3% marketshare while while Huggies, Nice Baby, Dr. Brown, Dry Love, Little Angel and other brands share the remaining 18.4% of the total market share.

    At its launch into Nigeria two years ago, the brand had through its management projected reaching 30% of the market share in Nigeria in three years. The implication of this is that the Molfix brand has surpassed its projections by 14.3% in less time.

    The Molfix diaper brand is produced under the stables of Hayat Kimya, a leading manufacturer of home care and hygiene products. It is believed to be the 5th largest branded diaper producer in the world.

    Hayat Kimya is a strong establishment in the regions in which it operates, with approximately 14,000 employees and their 22 manufacturing sites, $3 billion revenue and $4 billion in assets.  Headquartered in Turkey, Hayat Kimya manufactures in Turkey, Egypt, Algeria, İran, Bulgaria, Romania, Bosnia Herzegovinia and Russia.

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