In support of this relaunch, extensive radio and digital advertising is now underway along with, product sampling, a whole new website and tie ins with trade partners.
The complete line of Organyc feminine products, liners, pads and tampons, are all made of 100% organic cotton certified by the ICEA and the Soil Association. Organyc pads are made with a biological cotton-filtering surface and an absorbent, hypoallergenic and breathable cotton inner core. Organyc tampons are available in different absorbencies - in applicator and non-applicator styles.
Organyc products have no perfume and no chlorine; they are free from: latex, dyes, super absorbent chemicals and wood pulp. They are wrapped in Mater-Bi, a biodegradable and compostable packaging material.
"Up until now, there have been no feminine care products that address the sensitive skin needs of nearly 2/3 of women in the U.S," says marketing manager for Corman USA, Rebecca Rich. "Corman's been specializing in designing and manufacturing personal care products made from cotton since 1946 and hold a number of patents in this area."
This relaunch is being issued in conjunction with the release of findings from a longitudinal study that followed over 300 women who suffered from skin irritation in the vaginal area. The study revealed that when the women substituted 100% cotton products like Organyc pads for the brands they were previously using, 90% completely eliminated their skin irritation in three months or less.
The main objective of the study was to evaluate whether women who used 100% cotton pads like Organyc and who had self-described moderate to severe irritation, noticed an improvement in their intimate comfort level, and a reduction in discomfort and irritation. This was compared to using their regular, conventional feminine care pads.
The study was conducted by three leading gynecologists on a sample of 306 women who had self-described moderate to severe skin sensitivity issues with feminine care products. 105 gynecologists participated in the national recruitment of the women. The study demonstrated that the use of 100% cotton feminine care pads like Organyc reduced skin irritation by 90% within 90 days.
The study indicated that the use of 100% cotton feminine care products significantly reduces irritation, discomfort or itching sensations that women had complained about while using ordinary feminine care pads. In particular, among the women reporting discomforts (n=236) and/or itching/irritation (n=228) simply changing their feminine care pad to a cotton one like Organyc, resulted in a reduction of discomfort in 90% of the cases within 90 days of use.
Based on the level of improvement achieved, 94% of the women in the study stated that they would change their current feminine care pad to use 100% cotton feminine care pads.