Phelps is discussing the importance of parents and babies engaging in safe water play. In addition to being fun and great exercise, it can also positively impact a baby's development. "Training" will mean something different for all babies — from running through sprinklers in the backyard to a day at the beach. As long are they're safely having fun, they're doing it right, says Huggies.
"Some of the best memories of my life have been in the water – and none more special than the days I spend swimming with Boomer," says Phelps. "I'm not teaching Boomer to master the butterfly just yet, but #Trainingfor2032 includes safe water play that helps build comfort and confidence in the water. I'm partnering with Huggies Little Swimmers because I want to all babies to be the best swimmers they can be."
The funny videos from Huggies Little Swimmers feature the whole Phelps family, with Michael sharing ideas for families to safely play in the water. Phelps encourages parents to "water them daily," and share fun water moments with the hashtag #TrainingFor2032.
"Huggies is excited to be partnering with the Phelps family to offer fun ways for parents to help their babies thrive in the water," says Giusy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. "Huggies Little Swimmers swimpants are designed specifically for the water so they don't swell, and feature easy open sides for an adjustable fit so babies can focus on fun."
The partnership features multiple entertaining videos with Michael, Nicole, and Boomer, along with other activities to engage and inspire parents all year long.