2F.-3, No.130, Sec. 2, Zhongxiao E. Rd.
Taipei, Default 10053
Taiwan
Our company was the
first to introduce
adult diapers to the
Taiwanese market in
1986. As the
population structure
ages with each
passing day, welfare
of elders is gaining
more attention.
Senior apartments
and care facilities
in the elder
industry are seeing
rapid development,
and products for
elders are also
becoming a focus of
attention for
manufacturers. As
chronic disease is
increasing amongst
the elderly
population, the
population of those
who suffer from
incontinence is also
increasing.
According to
statistics from the
Department of
Health, 55% of
elders above the age
of 65 suffer from
chronic diseases.
10% of them are
unable to care for
themselves and
require long term
care services. As
patients are
becoming more
accepting of
diapers, statistical
data from the Taiwan
Paper Industry
Association (see
chart below)
indicates that sales
volume in the adult
diaper market
increased by
approximately 2
times from 2001 to
2007. In addition,
according to the
Ministry of
Interior’s
statistics, the
population of elders
above the age of 65
has increased from
1.973 million people
in 2001 to 2.343
million in 2007. The
trend of rapid aging
amongst
Taiwan’s
population is
apparent, which is
why there is still
room for
considerable growth
in this market.
In terms of care
pads, they are used
in combination with
diapers or diaper
pads and laid down
on mattresses or
chairs so that there
is more complete
protection against
incontinence. Not
only can elders use
them, women can also
use them after
giving birth. This
is why their market
demand is also
considerable in
scale, as it
increases with the
demand of
diapers.
Diapers are a
product that each
newborn baby must
use. As
Taiwan’s
birthrate is
declining with each
year, the
ROC’s monthly
statistical report
pointed out that
there are still
roughly 200,000
babies born each
year, so market
demand is still
fairly stable. As
baby diapers are a
mature product,
there are a variety
of brands in the
market and
competition is
fierce as there is
little product
differentiation.
Each company
stresses product
advantages such as
being ultrathin,
breathable, wetness
indicators, strong
absorption, and
easily mobility.
Product packaging
for baby wet nap
products have
progressed from cans
to foil packages or
environmentally
friendly refill
packs.
Material-wise, a
transition has also
been made from
nonwoven fabric to
environmentally
friendly materials
such as wood pulp
and ultra soft
nonwoven fabric. The
market still has
potential for future
development, as this
use this product has
expanded from baby
care to general use
and use by
caretakers.