Hygiene Product Startups Gain Investors

Startups in the absorbent hygiene products market continue to shake up the industry, and over the last few months several new brands offering feminine care and baby care products have received a boost from investors in order to help them expand into more retail stores, as well as launch new products.

In May, Rael, a holistic personal care brand focused on clean period care, intimate care, and skincare, announced the close of a $35 million Series B investment. This investment represents the largest amount raised in the U.S. feminine care category to date and brings Rael's total funding to $59 million since the company was founded in 2017. The round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea. The funding was also joined by Aarden Partners, ST Capital, and existing investors including Mirae Asset and Unilever Ventures.

With this investment, Rael plans to continue its product innovation led by its development team based in South Korea, expand its 360-degree approach to women's w