04.03.25
Barbaros Hayrettin Paşa Mh. 1992. Sk. No:16
Vetro City Residence Kat:11 Ofis No: 227
Esenyurt, Istanbul, Turkey
www.royalhijyen.com
0212 852 55 75
info@royalhijyen.com
www. royalhijyen.com
Based in Istanbul, Turkey, Royal Hijyen is a family-owned company founded in 1994. Initially focused on baby diapers, it became one of the first manufacturers of these products in Turkey in 2005. The company made its first export in 2010, and since then, 95% of its production has been exported globally. In 2013, the product line expanded to include adult diapers, underpads, sanitary napkins and wet wipes.
In the 1980s and 1990s, few manufacturers produced baby diapers. Recognizing a strong market opportunity, the founders decided to enter the FMCG (Fast-Moving Consumer Goods) sector. Already supplying FMCG and hygiene products to supermarkets, hypermarkets and local shops, they chose in 1994 to manufacture baby diapers under their registered brand. This move allowed them to offer better after-sales service and build trust with their partners.
Today, Royal Hijyen produces elastic side tape baby diapers, which are popular in Turkey, Europe and Africa. Additionally, the company is one of the sole manufacturers of full elastic waist leakage barrier baby diapers in Turkey. “This unique technology wraps the waist gently and provides 100% protection against back leakage,” says Sinan Aslanbaba, CEO of Royal Hijyen.
Royal Hijyen is committed to maintaining the highest standards of quality and innovation in its manufacturing processes. Every five to six years, the company modernizes its production lines with faster and more efficient machines to stay aligned with new technologies and meet market demands.
Turkey’s strategic location at the crossroads of Europe, Asia and the Middle East offers a significant advantage in reaching global markets. Leveraging this position, Royal Hijyen exports to 50-55 countries. With short production timelines, cost-effective shipping and quick delivery, the company regularly exports to Africa, Europe, the Middle East, Central Asia and Eurasian countries. Currently, Royal Hijyen is focused on expanding its presence in North and South America, where it plans to introduce its products to these key regions.
“After Covid-19, the number of local manufacturers has increased worldwide, making it more challenging to find reliable partners for exporting baby diapers. Yet, many local manufacturers are unable to provide consistent service,” Aslanbaba says. “I believe the key to success is having strong production capabilities and excellent after-sales service, which is something we continuously strive to provide.”
Royal Hijyen is currently focused on menstrual and medical equipment, and by the end of this year, the company will begin producing new and unique adult pants for men and women and menstrual pants for women.
