Tara Olivo, Associate Editor03.03.23
The adult incontinence products market is booming. Because old age is a main cause of incontinence, rapidly aging populations in the U.S. and many other high-income countries are a key growth driver for the market. Additionally, other common ailments including childbirth, obesity, diabetes and other health factors can increase the chances of incontinence.
With rising awareness of various incontinence conditions, normalization of incontinence and better access to products contributing to growth, manufacturers are working diligently to improve absorbency levels, odor control, skin friendliness, discretion and breathability when developing new products that cater to a range of consumers.
According to Euromonitor International, in the U.S., the retail adult incontinence market witnessed a healthy roughly mid-single-digit growth rate in volume and a much more elevated 11% growth in value due to inflation in 2022. In the forecast period of 2022-2027, the category is expected to grow at 6% CAGR in retail volume and value terms (USD, fixed exchange, without inflation).
“While aging remained the fund
With rising awareness of various incontinence conditions, normalization of incontinence and better access to products contributing to growth, manufacturers are working diligently to improve absorbency levels, odor control, skin friendliness, discretion and breathability when developing new products that cater to a range of consumers.
According to Euromonitor International, in the U.S., the retail adult incontinence market witnessed a healthy roughly mid-single-digit growth rate in volume and a much more elevated 11% growth in value due to inflation in 2022. In the forecast period of 2022-2027, the category is expected to grow at 6% CAGR in retail volume and value terms (USD, fixed exchange, without inflation).
“While aging remained the fund
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