The Personal Care Wipes Market

Faded lipstick and runny mascara dirtying a woman’s face after a busy day. Sticky hands following a nosh on saucy finger food. A baby in need of a bathless cleansing after soiling their diaper. Adults who seek a moist and more efficient alternative to the old roll of toilet paper during a bathroom trip. Shoppers in need of a quick handwashing after leaving an elevator. Whatever the need, the trusty wet cloths consumers reach for in these scenarios have been rubbing the category clean every year on the market as they continue to grow and evolve with the times.

“Convenience and ease of use continue to be top of mind for consumers,” says Cesar Del Carpio, director of marketing and innovation at Radienz Living, a leading North American manufacturer of home and personal care products. “However, demand for both that and eco-friendly options has increased. In the last two years, we’re seeing more of those options on the shelf for consumers.”

A ‘Strong Growth’ for General Purpose Wipes
According to Michael Wettstein, vice president of sales at