Hygiene Components Suppliers Look to Do More with Less

Today’s global hygiene market is faced with myriad challenges including escalating raw material costs, supply chain disruptions, cost pressures and an overriding demand to increase the environmental footprint of the product without sacrificing quality. Amidst these challenges, however, suppliers to this market continue to value it for its strong opportunities for growth.

The emergence of smaller players in key hygiene markets like baby diapers and feminine hygiene have significantly transformed the way players in these categories do business. Not only have brands like Honest diapers and Cora feminine hygiene items responded to the consumers’ need for more natural products and increased ingredient transparency, many have proven that consumers are willing to pay more for these products if they address certain needs