Karen McIntyre, Editor06.03.21
The market for natural fibers—including cotton, viscose, flax and hemp—is set for rapid growth during the next decade driven by combined forces of global plastics legislation, strong consumer preferences and sustainability goals put in place by major brands and retailers as well as their suppliers.
An overall reduction in synthetic or plastic-based fibers will lead to increases in the use of both natural and man-made cellulosic fibers which offer benefits like biodegradability and compostability and contribute to the goal of a circular economy. The emergence of more natural-minded consumers who pay greater attention to the materials that go in and near their bodies is also driving the need for more natural materials.
“Awareness of sustainability problems and the impact of non-biodegradable waste in our environment has motivated companies and their supply chains to take action,” says Janet O’Regan, director of nonwovens marketing at Cotton Incorporated. “This is not new. It has been building for many years now, becoming more visible and important.”
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An overall reduction in synthetic or plastic-based fibers will lead to increases in the use of both natural and man-made cellulosic fibers which offer benefits like biodegradability and compostability and contribute to the goal of a circular economy. The emergence of more natural-minded consumers who pay greater attention to the materials that go in and near their bodies is also driving the need for more natural materials.
“Awareness of sustainability problems and the impact of non-biodegradable waste in our environment has motivated companies and their supply chains to take action,” says Janet O’Regan, director of nonwovens marketing at Cotton Incorporated. “This is not new. It has been building for many years now, becoming more visible and important.”
This growt
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