Karen McIntyre, Editor04.01.21
Twelve months after an unprecedented surge in demand made disinfectant wipes nearly impossible to find, cleaning products manufacturers continue to take steps to increase their output. While demand continues to outpace supply, new line investments and expanded partnerships are opening up the supply chain for disinfectant wipes.
According to a study conducted by the Freedonia Group, sales of disinfectant wipes increased 17% to reach $470 million between 2019-2020. This sales increase only partially met a surge in demand so great that consumers literally wiped out store shelves and online retail channels making it nearly impossible to buy disinfectant wipes.
Initially, household cleaning companies ramped up their wipes supply with temporary fixes like adjusting their product mixes and focusing on fewer product formats to boost output of disinfectant wipes. Clorox, for example, paused production of its compostable cleaning wipes—which were launched in January 2020—to focus on disinfectant wipes. Additionally, major brands increased their relationships with contract manufacturers to help boost output as they waited for longer term solutions lik
According to a study conducted by the Freedonia Group, sales of disinfectant wipes increased 17% to reach $470 million between 2019-2020. This sales increase only partially met a surge in demand so great that consumers literally wiped out store shelves and online retail channels making it nearly impossible to buy disinfectant wipes.
Initially, household cleaning companies ramped up their wipes supply with temporary fixes like adjusting their product mixes and focusing on fewer product formats to boost output of disinfectant wipes. Clorox, for example, paused production of its compostable cleaning wipes—which were launched in January 2020—to focus on disinfectant wipes. Additionally, major brands increased their relationships with contract manufacturers to help boost output as they waited for longer term solutions lik
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