• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    2022 Company Capabilities

    Fluff Pulp Market Faces Year of Transition

    IDEA22 Wrap Up

    Roofing & Construction Report

    Investment Continues for Needlepunch Nonwovens
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Rael Raises $35M in Series B Funding

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More

    Nicely Offers Nonwoven Slitters, Winders

    Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Rael Raises $35M in Series B Funding

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Nicely Offers Nonwoven Slitters, Winders

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Executive Talks: 5K Fibres' President Doug Brown

    Borealis, Grabher Partner to Recycle Face Masks

    Glatfelter, Blue Ocean Closures Receives Sustainability Award at IDEA22

    Investment Continues for Needlepunch Nonwovens

    Murtra Nonwovens
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities

    Albarrie Installs Stenter
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Vegeto Turns Milkweed Fibers into Nonwovens

    Rif care Launches Hemp-Based Period Products

    Boots to Prohibit Sale of Plastic-Based Wipes

    Dyper Partners with rePurpose Global to Remove Nearly 100,000 KG of Plastic Waste from Environment

    Borealis, Grabher Partner to Recycle Face Masks
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Robinson, Inc.

    Investkonsult Sweden AB

    Shemesh Automation

    Valco Melton

    Schott & Meissner Maschinen- und Anlagenbau GmbH
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    A Conversation with the Responsible Flushing Alliance

    RFA president Lara Wyss discusses the newly formed organization that aims to educate consumers about responsible and smart flushing habits

    A Conversation with the Responsible Flushing Alliance
    To educate consumers on what not to flush, the Responsible Flushing Alliance developed the Clog Monster, which is made up of things found in clogs.
    A Conversation with the Responsible Flushing Alliance
    A Conversation with the Responsible Flushing Alliance
    Related CONTENT
    • U.S. Pacific Nonwovens Ind. Ltd.
    • GFM Spezialmaschinenbau GmbH
    • Mercantile Development, Inc. (MDI)
    • Nonwovens By Design, LLC
    • Shemesh Automation
    Tara Olivo, Associate Editor04.01.21
    Wastewater operators across the globe continue to face challenges associated with clogs due to issues such as aging infrastructure and improper flushing habits. While items such as baby wipes, paper towels, tampons and sanitary pads—products not intended to be flushed down the toilet—are being found in wastewater systems around the world, flushable wet wipes continue to garner much of the blame.

    To address the need for long-term solutions to the problems in the nation’s wastewater systems, the Responsible Flushing Alliance (RFA) formed last year as an independent nonprofit with a mission of educating consumers about responsible and smart flushing habits in partnership with wastewater and sanitation industries.

    Responsible Flushing Alliance Coalition Members include Albaad, Center for Baby and Adult Hygiene Products, Essity, First Quality, Georgia-Pacific, Johnson & Johnson, Jacob Holm, Kelheim Fibres, Kimberly-Clark Corporation, Nehemiah Manufacturing, Nice-Pak, Procter & Gamble, Rockline Industries, Sellars Nonwovens and Suominen Corporation.

    The first initiative that the organization’s president Lara Wyss will spearhead for the RFA is a consumer and industry education campaign to raise awareness about the proper disposal practices for non-flushable products and to advocate for the prominent placement of “Do Not Flush” labels on non-flushable products.

    Household & Personal Care Wipes spoke with Wyss about the alliance and its plans moving forward.

    Household & Personal Care Wipes (HPCW): Can you talk about the formation of the Responsible Flushing Alliance? How did it come about?
    Lara Wyss (LW): The Responsible Flushing Alliance was formed as an independent 501c6 organization in May 2020. The industry recognized that a robust educational effort needed to be undertaken to encourage proper disposal of single-use products. Our efforts are working to demonstrate how everyone can work together to promote home and community health by protecting the nation’s infrastructure.

    HPCW: Can you describe some of the ways the alliance is reaching and educating consumers about the proper disposal of non-flushable products?
    LW: The initial consumer outreach that the Responsible Flushing Alliance is undertaking focuses on educational social media campaigns, press outreach, and establishing relationships with trade associations, companies and wastewater sector advocates.

    To kick off our campaign, we are providing public information to promote the “Do Not Flush” symbol. On the Responsible Flushing Alliance Facebook page you can see some of our messaging.
    • What not to flush, based on forensic analyses of fatbergs, including feminine care products, disinfecting wipes, paper towels, and baby wipes. https://fb.watch/47AKFyQPVG/
    • How to identify the Do Not Flush symbol on products that should not be flushed. https://fb.watch/47ARn-Zi0x/
    • Financial implications for homeowners related to plumbing expenses created by improperly flushing and clogging your pipes. https://fb.watch/47AVQEl50j/
    • Educating consumers that improper flushing may lead to  community issues as our sewer systems run for miles under homes and throughout our communities. So just because it can be flushed, does not mean it should be. https://fb.watch/47B2G-xg8v/
    • Reminding people that your toilet isn’t a trash can. https://fb.watch/47B3kLJICD/
    • Providing tips and tricks for keeping a healthy home through smart flushing habits. www.facebook.com/ResponsibleFlushingAlliance/photos/a.129979741898601/243252490571325/
    • And we’ve created a Clog Monster that is made up of things found in clogs. It’s a fun way to engage with people about what not to flush by not feeding the Clog Monster. https://fb.watch/47B9zdzHdH/
    HPCW: What are some other goals of the RFA? How will it accomplish these goals?
    LW: As this is our first year as an organization, the Responsible Flushing Alliance is establishing itself as a resource for educational materials around smart flushing habits. We are doing this by creating a new website (www.flushsmart.com); reaching out to companies, NGOs and wastewater water sector advocates to share our work; and sharing resources through social and other media channels.

    HPCW: What challenges does the RFA expect to face as it attempts to change consumer behavior on what not to flush?
    LW: There are so many misconceptions about what can and cannot be safely flushed. My role as president of the Responsible Flushing Alliance is to open the door for conversations with friends and foes alike. So far, reception has been overwhelmingly positive.

    HPCW: Can you talk about the initial awareness campaign in California? What are some of the efforts the alliance has made in the state so far?
    LW: In California we are working with organizations such as the California Association of Sanitation Agencies (CASA) to provide educational information related specifically to what not to flush. Our initial efforts are focusing on the “Do Not Flush” symbol and we are looking at how to expand the campaign in the following months.
    We are also working closely the State of Washington on launching a campaign very similar to what California is doing.
    We are still in the very early stages of the campaign so stay tuned for more updates on our impact.

    HPCW: What’s next for the group? What other states are on the agenda?
    LW: As we continue to grow and have additional resources, we will expand our outreach to more areas of the country and eventually internationally. As a new (less-than-one year-under-our-belt) organization, Responsible Flushing Alliance has ambitious plans to add new supporting members and likeminded groups so that we can build on the great foundation we have established.
    Related Searches
    • Wipes
    Related Knowledge Center
    • Wipes
    Suggested For You
    U.S. Pacific Nonwovens Ind. Ltd. U.S. Pacific Nonwovens Ind. Ltd.
    GFM Spezialmaschinenbau GmbH GFM Spezialmaschinenbau GmbH
    Mercantile Development, Inc. (MDI) Mercantile Development, Inc. (MDI)
    Nonwovens By Design, LLC Nonwovens By Design, LLC
    Shemesh Automation Shemesh Automation
    EDANA to Host Circular Nonwovens Forum EDANA to Host Circular Nonwovens Forum
    Poligof Expands Breathables Films Business for Hygiene Poligof Expands Breathables Films Business for Hygiene
    PLMA Postpones Private Label Trade Show PLMA Postpones Private Label Trade Show
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Glatfelter Announces Price Increases Glatfelter Announces Price Increases
    Shemesh Automation to Exhibit at INDEX20 Shemesh Automation to Exhibit at INDEX20
    Tufropes to Install Spunlace Line in India Tufropes to Install Spunlace Line in India
    Harald Stini Resigns from Tenowo Harald Stini Resigns from Tenowo
    Speed. Automation. Efficiency. Speed. Automation. Efficiency.
    Flexible Wipes Production Lines Flexible Wipes Production Lines

    Related Content

    • U.S. Pacific Nonwovens Ind. Ltd.

      ...
      Priscilla Wong, Administrative Director 05.04.22

    • GFM Spezialmaschinenbau GmbH

      ...
      Evangelos Maurantzas, Managing Director 05.04.22

    • Mercantile Development, Inc. (MDI)

      ...
      Carolyn Dennis, Director of Marketing 04.26.22


    • Nonwovens By Design, LLC

      ...
      Jeff Willis, President 04.13.22

    • Wipes
      Shemesh Automation

      Shemesh Automation

      ...
      Shai, Shemesh 01.06.22

      Trending
      • Kimberly-Clark Reportedly Examining Sale Of Latin American Tissue | Nonwovens Industry
      • Thorne Relaunches Gut Health Test With Microbiome Wipe | Nonwovens Industry
      • New Turkish Diaper Manufacturer Has Roots | Nonwovens Industry
      • INDA Releases 2022 Nonwovens Supply Report | Nonwovens Industry
      • Ontex Conducts Pilot Program Of Digital Incontinence Care Solution | Nonwovens Industry
      Breaking News
      • Rael Raises $35M in Series B Funding
      • Schobertechnologies Offers Rotary Web-fed Converting Solutions
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Thinx Names Meghan Davis as CEO
      • Kimberly-Clark Reportedly Examining Sale of Latin American Tissue
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • 2022 Company Capabilities
      • Fluff Pulp Market Faces Year of Transition
      • Techtextil 2022 Preview
      • IDEA22 Wrap Up



      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      What are You Reading this Week?
      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 28
      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Global Skincare Treatment Devices Market Expected to Grow at Over 11.5% CAGR Rate Through 2028
      Technology Cuts Plastic Decomposition from 500 Years to Three Months
      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Flint Group, New Inks from Siegwerk and Zeller+Gmelin Lead This Week’s News
      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 28
      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: OPV’s Future, Graphene Flagship and Japan Display Top This Week’s Stories
      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login