Svetlana Uduslivaia, Euromonitor International09.04.20
In 2020, wipes have seen a spike in demand in retail across many markets with bulk of sales still generated in the developed regions due to higher disposable incomes, wider product access and more product variety. The retail sales of home care and personal care wipes are expected to reach $15 billion by the end of 2020. The best performers in retail include disinfecting wipes for surfaces and general purpose wipes, especially with antibacterial claims, for hand and body cleansing. Stronger than usual performance has also been noted in categories like moist toilet wipes and baby wipes, as households have been looking for additional convenient ways to handle enhanced at-home hygiene routines.
The economic fallout of COVID-19 might impact household ability to spend on higher priced products like wipes, due to depressed incomes. Euromonitor International Industry Forecast Model and its recently updated COVID-19 Pessimistic 1 scenario (assuming global GDP ranging from -7.5% to -5.5%) estimates a potential drop in value growth for global wipes in 2020 and 2021 (see chart 2). Less financially secure emerging and developing markets are expected to be affected more than the d
The economic fallout of COVID-19 might impact household ability to spend on higher priced products like wipes, due to depressed incomes. Euromonitor International Industry Forecast Model and its recently updated COVID-19 Pessimistic 1 scenario (assuming global GDP ranging from -7.5% to -5.5%) estimates a potential drop in value growth for global wipes in 2020 and 2021 (see chart 2). Less financially secure emerging and developing markets are expected to be affected more than the d
Continue reading this story and get 24/7 access to Nonwovens Industry for FREE
FREE SUBSCRIPTION
