03.02.18
For the first time ever, Freudenberg has presented the Eco version of the comfortemp fiberball padding, the world’s first padding made from fiber balls. Made from 80% recycled fibers, comfortemp fiberball eco is a sustainable, high-performance padding and is ideal for sportswear. The remaining 20% of the padding is made up of binder components that are essential for making a coherent structure such as padding. “As the first sustainable padding made from fiberballs, comfortemp fiberball eco combines the benefits of padding and down,” explains Ulrich Scherbel, general manager Freudenberg Performance Materials Apparel.
The benefits of comfortemp fiberball eco
Since the end of 2017, Freudenberg has been an official system partner of bluesign technologies, a global network that aims to systematically reduce the burden on humans and the environment caused by the textile industry.
Sustainability is deeply rooted in Freudenberg’s corporate principles. bluesign stands for transparency and cooperation throughout the supply chain and is a renowned network that promotes sustainable business practices in the textile industry. This makes the system partnership with bluesign a perfect fit for Freudenberg as a reliable and responsible supplier of thermal insulation materials and interlinings.
The Freudenberg Group launched the Vileda brand in Brazil at the beginning of February, by offering 30 internationally renowned products, including cleaning cloths, wipes, buckets, brooms, sponges, gloves and cleaning systems. “The step is a promising one for Freudenberg. Our portfolio includes products that set a new standard for quality on the Brazilian market,” says Dr. Klaus-Peter Meier, CEO of Freudenberg Home and Cleaning Solutions.
The company has eight Business Groups in Brazil. “We are thinking long-term. Brazil is showing signs of economic recovery,” says Meier. The regional brand development began with investments in Argentina and Chile in 2015. Double digit growth and increased market share testify to their success. “Now is the time to consider investing in Brazil,” says Margarida Rita, Regional Director for Latin America at Freudenberg Home and Cleaning Solutions, which owns Vileda along with other brands.
To establish Vileda in Brazil, the Business Group will form long-term partnerships with local retailers, increase customer contact and add more products to the portfolio over time. “Our experience has shown that customers like the brand and they are very satisfied with our products,” says Rita.
The customer benefits from the high quality, long life and efficiency of the products, allowing them to do more with less. Vileda is known as an international success and is the market leader in various countries. “Brazilians are very attached to their homes and like having clean and tidy surroundings, where they can welcome friends and family,” says Rita.
The benefits of comfortemp fiberball eco
- Consists of 80% recycled fibers and 20% binder components
- Manufactured without the use of chemicals
- Sustainable thermal insulation of the highest class
- Ideal for use in sports garments but also suitable for the fashion sector
- Optimal breathability
- Super soft and fluffy
- No fiber migration: the padding maintains its position in the garment and does not clump
- Very good elastic recovery: can be easily compressed and quickly returns to its normal volume.
- Freudenberg has re-engineered the padding of the comfortemp down feel HO19xPS series. It had already consisted of a high proportion of recycled fibers. Now, with this new product series, Freudenberg has has achieved the technical feat of significantly increasing the proportion of recycled fibers.
- comfortemp® down feel
- Consists of 85% recycled fiber and 15% binder components
- Manufactured without the use of chemicals
- Sustainable padding with insulating properties: suitable for use in sports and fashion garments
- Light and voluminous
- Extremely soft feel
- Resistant to fiber migration due to the multi-layered structure
- Ideal for lightweight, smooth nylon outerwear
Since the end of 2017, Freudenberg has been an official system partner of bluesign technologies, a global network that aims to systematically reduce the burden on humans and the environment caused by the textile industry.
Sustainability is deeply rooted in Freudenberg’s corporate principles. bluesign stands for transparency and cooperation throughout the supply chain and is a renowned network that promotes sustainable business practices in the textile industry. This makes the system partnership with bluesign a perfect fit for Freudenberg as a reliable and responsible supplier of thermal insulation materials and interlinings.
The Freudenberg Group launched the Vileda brand in Brazil at the beginning of February, by offering 30 internationally renowned products, including cleaning cloths, wipes, buckets, brooms, sponges, gloves and cleaning systems. “The step is a promising one for Freudenberg. Our portfolio includes products that set a new standard for quality on the Brazilian market,” says Dr. Klaus-Peter Meier, CEO of Freudenberg Home and Cleaning Solutions.
The company has eight Business Groups in Brazil. “We are thinking long-term. Brazil is showing signs of economic recovery,” says Meier. The regional brand development began with investments in Argentina and Chile in 2015. Double digit growth and increased market share testify to their success. “Now is the time to consider investing in Brazil,” says Margarida Rita, Regional Director for Latin America at Freudenberg Home and Cleaning Solutions, which owns Vileda along with other brands.
To establish Vileda in Brazil, the Business Group will form long-term partnerships with local retailers, increase customer contact and add more products to the portfolio over time. “Our experience has shown that customers like the brand and they are very satisfied with our products,” says Rita.
The customer benefits from the high quality, long life and efficiency of the products, allowing them to do more with less. Vileda is known as an international success and is the market leader in various countries. “Brazilians are very attached to their homes and like having clean and tidy surroundings, where they can welcome friends and family,” says Rita.
