Tara Olivo, Associate Editor02.02.18
The personal care wipes market is ever expanding. Supported by rising incomes across the globe and consumer demand for this convenient way to cleanse, the market continues to gain new products from both veterans in the industry and entrepreneurs hoping to launch the next big thing.
Of course, baby wipes have always, and still do, dominate the personal care space. While the baby wipes market is stable in developed regions such as the U.S., since it already has a high per capita consumption, one trend analysts have witnessed in this market is volume growth of private label, according to Svetlana Uduslivaia, head of industry research, Euromonitor International. “In some cases we see that private label shows it’s slightly declining in value, but in reality it’s just the low pricing trend – private labelers can afford to keep the prices low and drive volume up, and essentially they’re taking consumers into this sphere and away from branded products. This is, of course, a challenge for branded products to maintain this competitive pricing.”
The last several years have seen a number
Of course, baby wipes have always, and still do, dominate the personal care space. While the baby wipes market is stable in developed regions such as the U.S., since it already has a high per capita consumption, one trend analysts have witnessed in this market is volume growth of private label, according to Svetlana Uduslivaia, head of industry research, Euromonitor International. “In some cases we see that private label shows it’s slightly declining in value, but in reality it’s just the low pricing trend – private labelers can afford to keep the prices low and drive volume up, and essentially they’re taking consumers into this sphere and away from branded products. This is, of course, a challenge for branded products to maintain this competitive pricing.”
The last several years have seen a number
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