Karen McIntyre, Editor01.05.18
Many hygiene companies are looking at India as the next (and probably last) great frontier for sales growth. Rising disposable incomes and low use penetration rates predict that the disposable markets will grow but experts are at odds over when this growth will take off.
“Whether it’s in the next five years or the five years after that is what people are debating,” says Pricie Hanna, diaper industry expert. “But it is definitely being seen as the greatest opportunity for growth after China.”
According to Euromonitor, there is about $11 billion worth of unmet potential in the Indian diaper market, $5 billion in the sanitary protection market and $1 billion in adult incontinence. This gap is closing, however, as consumers are spending more on baby care products and diaper sales are increasing. However, per capita consumption of nappies/diapers remains low in India compared to developed and even many developing countries as taboos remain in using them.
“There’s been talks locally about baby diapers leading to rashes and that the products are not natural and o
“Whether it’s in the next five years or the five years after that is what people are debating,” says Pricie Hanna, diaper industry expert. “But it is definitely being seen as the greatest opportunity for growth after China.”
According to Euromonitor, there is about $11 billion worth of unmet potential in the Indian diaper market, $5 billion in the sanitary protection market and $1 billion in adult incontinence. This gap is closing, however, as consumers are spending more on baby care products and diaper sales are increasing. However, per capita consumption of nappies/diapers remains low in India compared to developed and even many developing countries as taboos remain in using them.
“There’s been talks locally about baby diapers leading to rashes and that the products are not natural and o
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