Ally Dai03.27.17
In retrospective, how many industrial insiders could foresee the facial mask boom in China nearly a decade ago? And how many expected such market sensation still to be continued until now?
Ever since becoming a market sensation nearly 10 years ago, facial masks have grown remarkably quickly in China. In 2015, the market size was estimated to reach 30 billion RMB (approximately $4.4 billion) and sheet masks consumed by Chinese around 2.8 billion pieces, big enough to cover an area equivalent to 80,000 football fields, according to Nielsen.
The strength of this market has been demonstrated again. During last year’s Double 11 Festival (also known as Singles’ Day, the biggest online shopping event in China, similar to Black Friday in the U.S.), facial masks topped the best selling category list, followed by BB cream and body/hair care sets, based on the data collected across 16 major e-commerce sites (including Alibaba, JD, YHD, Suning, and Amazon) during that 24 hours, according to digital consultant company Syntun.
Right before the festival, the pre-sale data from Tmall (Alibaba’s online mall for brands) revealed that fac
Ever since becoming a market sensation nearly 10 years ago, facial masks have grown remarkably quickly in China. In 2015, the market size was estimated to reach 30 billion RMB (approximately $4.4 billion) and sheet masks consumed by Chinese around 2.8 billion pieces, big enough to cover an area equivalent to 80,000 football fields, according to Nielsen.
The strength of this market has been demonstrated again. During last year’s Double 11 Festival (also known as Singles’ Day, the biggest online shopping event in China, similar to Black Friday in the U.S.), facial masks topped the best selling category list, followed by BB cream and body/hair care sets, based on the data collected across 16 major e-commerce sites (including Alibaba, JD, YHD, Suning, and Amazon) during that 24 hours, according to digital consultant company Syntun.
Right before the festival, the pre-sale data from Tmall (Alibaba’s online mall for brands) revealed that fac
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