George Gonzalez, Marketing Manager for Hygiene and Preservation, Lonza Inc.09.18.17
The hard surface disinfectant (HSD) wipes market continues to grow at a rapid pace of 5-7% per year globally1. Initially the growth was fueled by convenience and time savings, but as the market has begun to mature, innovation is increasingly integral to sustainable growth. While innovation in substrate options and packaging continues to be important, the liquid formulation has become equally as important. Market needs and regulatory trends are the key drivers for innovation in the HSD wipe space.
Disinfectant wipe marketers seeking to maintain competitive advantage face hurdles going to market, staying on-trend, and meeting regulatory requirements: working with an established industry leader can help address these challenges.
Market Trends/Developments
Consumer: The global market for household consumer wipes is projected to reach $1.2 billion by 20232. The increasing availability of wipes and the rising awareness about maintaining a hygienic environment is driving sales in this segment. The emergence of private labeling is leading to numerous retailers introducing their own brands that are usually priced lowe
Disinfectant wipe marketers seeking to maintain competitive advantage face hurdles going to market, staying on-trend, and meeting regulatory requirements: working with an established industry leader can help address these challenges.
Market Trends/Developments
Consumer: The global market for household consumer wipes is projected to reach $1.2 billion by 20232. The increasing availability of wipes and the rising awareness about maintaining a hygienic environment is driving sales in this segment. The emergence of private labeling is leading to numerous retailers introducing their own brands that are usually priced lowe
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