Tara Olivo, Associate Editor12.07.17
For today’s consumers of single-use absorbent hygiene products—the parent choosing diapers for their little one, the woman or man looking for the right incontinence product, or the teen trying to figure out the best feminine pad to use—one thing is certain; they’re all looking for the best fitting and most absorbent product. But, each of these sectors has varying needs. In adult incontinence, for example, discretion and odor control are extremely important, whereas in baby care, parents put a premium on softness. In the past, some component suppliers took more of a “one-size-fits-all” approach, where, for example, a supplier would push the same product to an adult incontinence producer as they would to a baby diaper producer—but this approach no longer works for hygiene manufacturers.
Because of diverse needs in the market, today’s component manufacturers need to adapt to new customer requirements and changes in the hygiene industry. S
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