Karen McIntyre, Editor10.09.17
Growth continues in China. Probably the most quickly growing market for baby diapers in the world, China is constantly gaining the attention of diaper and other disposable products manufacturers around the world. Just last month, Japan’s Daio announced it would launch an ultra-premium diaper in China, hoping to capitalize on the Chinese consumers’ love of fancy diapers.
This consumer preference, in fact, surprised many stakeholders in the global diaper market who had intended to enter China with a more basic, economy style diaper. Consumers in China initially responded by purchasing fancy, Japanese-style diapers, sometimes on the black market, but this didn’t last for long. In the past few years, most of Japan’s largest diaper manufacturers have begun selling premium diapers in China. These diapers are softer, stretchier and more comfortable than the diapers that have traditionally been seen even in places like Europe and the U.S., and more established markets are now looking toward China for success.
On the nonwovens front, the world’s largest manufacturer of nonwovens, Berry Global, announced a plan to invest in Chinese
This consumer preference, in fact, surprised many stakeholders in the global diaper market who had intended to enter China with a more basic, economy style diaper. Consumers in China initially responded by purchasing fancy, Japanese-style diapers, sometimes on the black market, but this didn’t last for long. In the past few years, most of Japan’s largest diaper manufacturers have begun selling premium diapers in China. These diapers are softer, stretchier and more comfortable than the diapers that have traditionally been seen even in places like Europe and the U.S., and more established markets are now looking toward China for success.
On the nonwovens front, the world’s largest manufacturer of nonwovens, Berry Global, announced a plan to invest in Chinese
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