Tara Olivo, Associate Editor05.31.17
Consumers continue to rely on household wipes as a quick and convenient way to clean surfaces all around the home—from kitchen counters and appliances to toilets and floors. Last year, home care wipes the largest wipes segment, having overtaken baby wipes in 2015, according to Smithers Pira, and home care wipes now command a market share of about 30%.
New data from the market researcher shows that the household wipes market reached $3.5 billion (in sales value terms) in 2012, and is expected to top approximately $4.82 billion by the end of this year. With a CAGR of 5.7% between 2016 and 2021, sales are expected to climb to around $6.01 billion by 2021.
Cristina Bonaldes, director, marketing, Nice-Pak Products, Inc., continues to see growth in the household wipes market, especially in the disinfecting segment. “Consumers are still concerned about keeping surfaces around them free from bacteria and germs - especially during the cough/cold seasons,” she says. &ldqu
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