03.09.17
In recent years, India, with a 1.3 billion population and booming economy, has become a hot investment destination for global investors. From international giants to Chinese manufacturers, industrial players from a wide range of markets have expanded their footprints there, and the disposable hygiene market is no exception. All the big international hygiene product brands like Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Unicharm have established facilities or operated branches in India.
According to estimates from market research company Euromonitor, the India tissue paper and hygiene product market will grow significantly until 2020. During this time, the market size will increase from current 57.8 billion Rupee ($870 million) to 100 billion Rupee ($1.5 billion). Euromonitor points out that the strong demand mainly comes from the increasing income of countryside consumers and their pursuing of more comfortable and convenient lives.
The c
According to estimates from market research company Euromonitor, the India tissue paper and hygiene product market will grow significantly until 2020. During this time, the market size will increase from current 57.8 billion Rupee ($870 million) to 100 billion Rupee ($1.5 billion). Euromonitor points out that the strong demand mainly comes from the increasing income of countryside consumers and their pursuing of more comfortable and convenient lives.
The c
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