• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    International Top Companies Report

    How Can the Wipes Industry Respond to the Problem of Flushability?

    The Future of Spunlace Nonwovens

    Flushability Update

    It’s All Good for Wipes
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Greentech Introduces Air Filter with Advanced Odor Elimination

    Ontex Divests Pakistan Operations to ASAIA Holding

    Goodnites Bedwetting Underwear Recognized by Good Housekeeping

    Ed Thomas Receives INDA Lifetime Technical Service Award

    ExxonMobil Works with JL Goor to Help Drive Growth in Ireland and U.K. Healthcare Sector
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Greentech Introduces Air Filter with Advanced Odor Elimination

    Goodnites Bedwetting Underwear Recognized by Good Housekeeping

    ExxonMobil Works with JL Goor to Help Drive Growth in Ireland and U.K. Healthcare Sector

    Lenzing Earns EU Ecolabel at Indonesian Plant

    Soft N' Dry Seeks to Expand Private Label Roll Out
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Greentech Introduces Air Filter with Advanced Odor Elimination

    Kolon Receives Sustainability Certification

    The Future of Spunlace Nonwovens

    Merkas Tekstil Starts Up A.Celli Winder and Rewinder

    Andritz to Showcase Technologies for Wipes
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Ontex Divests Pakistan Operations to ASAIA Holding

    Cinte Techtextil China to be Held Next Week

    Techtextil India to be Held Next Week

    Lenzing Completes Upgrade of Indonesian Site

    VPC Group Acquires Fibrix
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Goodnites Bedwetting Underwear Recognized by Good Housekeeping

    Lenzing Earns EU Ecolabel at Indonesian Plant

    Cinte Techtextil China to be Held Next Week

    Kimberly-Clark Professional Launches First-Ever Wind Farm

    Lycra to Present Industrially-Compostable Fiber at Dornbirn Global Fiber Congress
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Alliance Machine and Engraving

    Investkonsult Sweden AB

    Valco Melton

    Welspun Global Brands Ltd

    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    End-use Market Forecasts for Global Wipes to 2021

    Smithers Pira Offers Forecast

    Smithers Pira09.12.16
    The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
    • Consumer wipes
    • Industrial wipes
    Consumer wipes include baby wipes, personal care wipes and household or home care wipes, while industrial wipes are broken down into general purpose, specialty, food service and healthcare wipes. 

    Data from Smithers’ The Future of Global Wipes to 2021 [http://www.smitherspira.com/industry-market-reports/nonwovens/the-future-of-global-wipes-to-2021] forecasts that for 2016, the consumer wipes market is valued at around $11 billion and the industrial wipes market will be valued at about $3 billion. This $14 billion market will use about 1.1 million tons of nonwovens.

    By 2011, nonwoven wipes as a market had recovered from the global recession and were growing at increasingly higher rates. But in 2016, much of this recovery is being threatened, by Chinese, Brazilian and southern and eastern European economic regression, and Russian, Turkish and Iranian political instability. Despite this, the fundamental drivers for wiper growth are strong enough that projected growth (2016-2021) exceeds that of the wider nonwoven market.

    In mature geographic  regions, new products and increased interest in sustainability will drive growth; while emerging market regions continue to discover the efficiencies offered to institutions by industrial wipes and the convenience and time-saving offered to increasingly affluent consumers.

    Baby Wipes
    Globally, baby wipes are present in almost every country where wipes are consumed. This universality contributes to the size of the market as well as its endurance. Growth rates for baby wipes are only now slowing after over 20 years of expansion – in contrast there is evidence that some home care and personal care formats may be reaching a market equilibrium or even starting to decline after only five to 10 years.
    • Recent innovations in baby wipes globally include:
    • ‘Sensitive’ products – with no fragrance or alcohol, hypoallergenic properties, and mild, natural lotions
    • Wipes made with regenerated cotton – taking advantage of a low cost of recycled cotton raw material
    • Products using lyocell – with consumers coming to recognise the environmental credentials of this wood fiber raw material.
    While baby wipes as a market are mature, the fact is that this segment will still represent almost 28% of the value and almost 50% of the nonwovens volume used in the global wipes market in 2021. The size of this market ensures both continued attention and innovation in baby wipes.

    Personal care wipes
    Personal care is the smallest, most specialized segment of the wipes market. It will generate about $2.8 billion in sales and consume about 88,400 tons of nonwovens in 2016. By 2021, this will increase to around $4.1 billion in sales and 133,500 tons of consumed nonwovens.

    Personal care wipes include several important sub-segments:
    • Adult moist toilet tissue
    • Children/toddler toilet care wipes
    • Feminine hygiene wipes
    • Cosmetic/facial wipes
    • Adult incontinence/bathing wipes
    • Other personal care wipes
    Personal care wipes remain among the fastest growing wipes segments and contain some of the smaller, more specialized and higher priced end uses. These products are commonly also the most discretionary type of wipes, with consumers more likely to revert to older, cheaper products or, in developing markets postpone use, when under economic stress. 

    The cosmetic/facial wipes are the largest sub-segment of the personal care market, and simultaneously are, on average, the highest priced. Cosmetic/facial wipes are in the initial phase of a growth curve, which will perpetuate as they continue to be introduced into more regions worldwide.

    Home care or household wipes
    In 2016 home care wipes is the largest wipes segment, having overtaken baby wipes in 2015, it now commands a market share of around 30%. The home care or household wipes market segment includes several important sub-segments:
    • Cleaning/disinfectant wipes
    • Wet floor wipes
    • Electrostatic wipes
    • Furniture/Glass wipes
    • Automotive wipes
    • Mops
    • Other
    The fundamental drivers for home care or household wipes vary by application, though convenience and timesaving are common to all. These wipes are similar to personal care wipes in that they are perceived as “wants” rather than “needs,” though the audience for these wipes is broader and more diverse than for personal care wipes. Some subsegments, like electrostatic dusting wipes, have become the default choice for this task, while others, like bathroom cleaning wipes can easily be replaced by liquid cleaners and paper towels.

    Industrial wipes
    Industrial wipes or institutional wipes are products sold business-to-business – and although some applications are similar to those served by consumer wipes, they are typically restricted to commercial operations. 

    The industrial or institutional wipes market segment includes four important sub-segments:
    • General purpose
    • Specialty
    • Food service
    • Healthcare
    The general purpose industrial wipes category is the largest single sub-segment of the industrial wipes market. These wipes compete with both cheaper paper wipes and re-usable textiles (rags or scraps). Innovation in general purpose industrial wipes includes the newer wet industrial wipes, like Georgia-Pacific’s Brawny Wet Shop Towels, which combine task-specific liquids with one-hand accessible dispensers.  Kimberly-Clark’s Waterless Hand Cleaners and their Wet-task System wipers, which are supplied dry ut designed for consumer supplied solutions to be added prior to use, are also new products here.

    The industrial wipes market segment will generate about $3 billion in sales and consume about 302,000 tons of nonwovens in 2016. By 2021, this is set to increase to a little over $4 billion in sales and 427,600 tons of consumed nonwovens. 

    Industrial wipes serve some of the markets, like automotive and construction, which have rebounded and are servicing pent up demand from the global recession. Additionally, even in regions with slower than expected economic growth, government stimuli typically target these industries. 

    Due to the substantial growth within the wipes market Smithers Pira is pleased to announce the launch of its Global Outlook for Wipes (GO Wipes) conference this November in London, U.K. This is Europe’s first business event dedicated to wipes, and has been constructed on a foundation of research conducted directly with the global wipes industry to explore the latest in science, technology, business, and EU regulations. http://www.go-wipes.com/

    The Future of Global Wipes to 2021 contains full global market data and analysis of this dynamic and evolving segment is available to purchase online at [http://www.smitherspira.com/industry-market-reports/nonwovens/the-future-of-global-wipes-to-2021]

    More information, please contact:Europe/Asia:                                                                                       
    Stephen Hill +44 (0)1372 802025; shill@smithers.com.



    About Smithers Pira
    Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.
    For more information please visit www.smitherspira.com
    Suggested For You
    World of Wipes Event Info World of Wipes Event Info
    World of Wipes Attendees World of Wipes Attendees
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Shemesh Automation to Exhibit at INDEX20 Shemesh Automation to Exhibit at INDEX20
    Speed. Automation. Efficiency. Speed. Automation. Efficiency.
    Flexible Wipes Production Lines Flexible Wipes Production Lines
    Clorox Sets 2030 Science-Based Targets for Reducing Greenhouse Gases Clorox Sets 2030 Science-Based Targets for Reducing Greenhouse Gases
    Lydall Inc. Lydall Inc.
    Glatfelter Glatfelter
    Fitesa Fitesa
    Kimberly-Clark Kimberly-Clark
    Scott 24 Maintains Surface Sanitation for 24 Hours Scott 24 Maintains Surface Sanitation for 24 Hours
    Wipes Makers Ditch Plastics Wipes Makers Ditch Plastics
    Berry Global Berry Global
    2020 A Good Year for Nonwovens, Mainly 2020 A Good Year for Nonwovens, Mainly

    Related Live From Shows

    • World of Wipes Event Info

      World of Wipes Event Info

      ...
      06.26.23

    • World of Wipes Attendees

      ...
      06.14.22

    • Wipes

      GPMI Expands Disinfectant Wipes Production

      Manufacturer opens new site in Arizona
      09.20.21


    • Shows/Events | Wipes
      Shemesh Automation to Exhibit at INDEX20

      Shemesh Automation to Exhibit at INDEX20

      Major announcement to follow presentation
      09.16.21

    • Speed. Automation. Efficiency.

      Speed. Automation. Efficiency.

      Get it all with a complete wipes system.

    Loading, Please Wait..
    Trending
    • ExxonMobil Works With JL Goor To Help Drive Growth In Ireland And U.K. Healthcare Sector
    • Ontex Divests Pakistan Operations To ASAIA Holding
    • Ed Thomas Receives INDA Lifetime Technical Service Award
    • Albis Completes Work On Extra Wide Carding, Blending Line
    • Lee C. Stewart Resigns From Glatfelter Board
    Breaking News
    • Greentech Introduces Air Filter with Advanced Odor Elimination
    • Ontex Divests Pakistan Operations to ASAIA Holding
    • Goodnites Bedwetting Underwear Recognized by Good Housekeeping
    • Ed Thomas Receives INDA Lifetime Technical Service Award
    • ExxonMobil Works with JL Goor to Help Drive Growth in Ireland and U.K. Healthcare Sector
    View Breaking News >
    CURRENT ISSUE

    September 2023

    • International Top Companies Report
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control
    Natrol Launches First Non-Melatonin Sleep Supplement
    Metagenics Releases Consumer Survey on Menopausal Support Supplement
    Coatings World

    Latest Breaking News From Coatings World

    California Sports Surfaces Celebrates 70 Years
    ROSS Offers Cost-Effective, Expertly Reconditioned Equipment
    AkzoNobel Shares Sustainable Architectural Solutions at Conference
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Dentsply Sirona Names Former NuVasive CEO Lucier as Chairman
    SeaStar Medical Gets Breakthrough Nod for Selective Cytopheretic Device
    ResMed, Nyxoah Team Up to Grow Sleep Apnea Awareness & Therapy in Germany
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Univercells Expands into the U.S. With New Offices in Andover, MA
    Evecxia Therapeutics, Quotient Sciences Complete Clinical Milestone for Depression Treatment
    Ionis, Roche Partner on RNA-targeted Programs for AD and HD
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    YSL Beauty Taps Finn Wolfhard, Lil Yachty & More for Fragrance Campaign
    74% of Makeup Users Open to Affordable ‘Dupes,’ Mintel Says
    Stoelzle Glass Group Names New CEO
    Happi

    Latest Breaking News From Happi

    The Estée Lauder Companies Launches 2023 Breast Cancer Campaign
    BASF Personal Care Introduces New Cosmetic Ingredient
    Breakfast with Oral Care Benefits?
    Ink World

    Latest Breaking News From Ink World

    Siegwerk’s Climate Targets Validated by SBTi
    ROSS Offering Cost-Effective, Expertly Reconditioned Equipment
    Amcor plc Adds Lucrèce Foufopoulos-De Ridder to Board of Directors
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    SABIC and partners launch bio-based IML solution for food packaging
    tesa completes expansion of Michigan manufacturing facility
    Comexi and Asahi to host 'Effortless Platemaking' event
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Greentech Introduces Air Filter with Advanced Odor Elimination
    Ontex Divests Pakistan Operations to ASAIA Holding
    Goodnites Bedwetting Underwear Recognized by Good Housekeeping
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Lazurite Adds Benchmark Medical as a Distributor for its ArthroFree Wireless Camera System
    ChitogenX Granted New U.S., Canadian ORTHO-R Patent
    Centinel Spine prodisc System Surpasses 2,500-Implant Milestone
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Jabil Posts Fourth Quarter, Fiscal Year 2023 Results
    Ink-Borne ‘Chiplets’ Could Lead to Printable Displays, Electronics and More
    SCHOTT Strengthens Glass Substrate Portfolio

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login