Tom Wilson, CenterBrain Partnership04.12.16
For more than 20 years, I was responsible for marketing a range of leading selling personal care brands including Huggies, Kotex, Depend, Poise and Pull-Ups. During this time, I developed a good understanding of the positioning of each of these brands and learned what consumers wanted in terms of benefits. For example, whenever a change was made to Huggies diapers, there might be thousands of moms contacting the company about rash and skin health concerns. Skin health is a top of mind issue with many consumers who wear personal care products.
This can lead to skin sensitivity issues for babies, moms and seniors when wearing baby diapers, feminine care products and incontinence products, respectively. Today’s consumers appreciate natural products that are transparent and authentic.
Here are consumer insights from CenterBrain and Cotton Inc.’s own research regarding skin sensitivity and cotton:
In 2015, CenterBrain Partners, Inc. conducted a national study among women and found that 54-64% of women using light to medium incontinence pads were concerned about skin sensitivity. Several claims that have been used to describe skin se
This can lead to skin sensitivity issues for babies, moms and seniors when wearing baby diapers, feminine care products and incontinence products, respectively. Today’s consumers appreciate natural products that are transparent and authentic.
Here are consumer insights from CenterBrain and Cotton Inc.’s own research regarding skin sensitivity and cotton:
In 2015, CenterBrain Partners, Inc. conducted a national study among women and found that 54-64% of women using light to medium incontinence pads were concerned about skin sensitivity. Several claims that have been used to describe skin se
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