Karen McIntyre, editor03.17.16
Once upon a time, it seemed, spunlace was synonymous with wipes. As wipes grew, so did spunlace investment. Numerous lines came onstream around the world looking to capture on the dynamic wipes market.
Today, the story has changed. Sure, wipes continue to be a major destination for spunlace capacity around the world as the technology is valued by wipes makers for its softness, absorbency and all-round textile-like feel, but many markets for wipes are facing commoditization. This has encouraged many of the key makers of spunlaced nonwovens to look outside of wipes, into more value added products for sales growth.
“With the right product portfolio and differentiation of your products, (spunlace) can still be a favorable market,” says Martina Brunold, group strategy and communications manager, Jacob Holm. “New markets are merging and spunlace is becoming increasingly competitive to other technologies in non-traditional markets.”
This diversification should help spunlace nonwovens continue to grow in the high single digits, experts predict, as the wipes market continues to
Today, the story has changed. Sure, wipes continue to be a major destination for spunlace capacity around the world as the technology is valued by wipes makers for its softness, absorbency and all-round textile-like feel, but many markets for wipes are facing commoditization. This has encouraged many of the key makers of spunlaced nonwovens to look outside of wipes, into more value added products for sales growth.
“With the right product portfolio and differentiation of your products, (spunlace) can still be a favorable market,” says Martina Brunold, group strategy and communications manager, Jacob Holm. “New markets are merging and spunlace is becoming increasingly competitive to other technologies in non-traditional markets.”
This diversification should help spunlace nonwovens continue to grow in the high single digits, experts predict, as the wipes market continues to
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