Karen McIntyre, editor12.02.15
Talk to any supplier to the global hygiene market and they will tell you a similar story. The consumer profile is changing. Baby diapers are no longer the only driver for innovation. Adult incontinence products are no longer for just healthcare institutions, but also active adults. Increasing disposable incomes in developing nations have opened up opportunities for first feminine hygiene items and then other absorbent products.
This has created a marketplace where suppliers have to be on their toes, able to quickly revert to the changing market needs whether it be for a better fitting training pant or a more discrete adult incontinence pad. The result has been a steady stream of innovations, partnerships between companies and a range of solutions that will surely propel the market forward.
“People are becoming less sensitized to health issues and historical taboos, which increases the population of people using disposable hygienic products,” says Nathan Weaver, vice president, Global Hygiene, H.B. Fuller. “And today, as the baby diaper market continues to grow, parents in both developed and emergi
This has created a marketplace where suppliers have to be on their toes, able to quickly revert to the changing market needs whether it be for a better fitting training pant or a more discrete adult incontinence pad. The result has been a steady stream of innovations, partnerships between companies and a range of solutions that will surely propel the market forward.
“People are becoming less sensitized to health issues and historical taboos, which increases the population of people using disposable hygienic products,” says Nathan Weaver, vice president, Global Hygiene, H.B. Fuller. “And today, as the baby diaper market continues to grow, parents in both developed and emergi
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