• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Fibers Report

    Household Wipes Market

    Sustainable Hygiene Products Gain Ground

    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Drylock Technologies Offers Packaging Breakthrough

    Premier Care Industries Expands Manufacturing Operations

    What You’re Reading on Nonwovens-Industry.com

    Hello Bello Launches Dr. Seuss Collection at Walmart

    Griffin Care Celebrates Milestone
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Premier Care Industries Expands Manufacturing Operations

    Hello Bello Launches Dr. Seuss Collection at Walmart

    Millie Moon Expands into Walmart

    Nippon Shokubai's U.S. Group Company Acquires ISCC Plus Certification

    Ahlstrom Expands FibRoc Portfolio
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Softbond, A.Celli Collaborate on Spunbond Line

    Freudenberg to Showcase Advanced Foam Replacement at FOAM Expo

    Reifenhauser Reicofil GmbH & Co.

    Enka Tecnica GmbH / Reifenhauser Heinsberg GmbH

    Sandler Group
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Premier Care Industries Expands Manufacturing Operations

    A Look At Megasoft—Asia's Vertically Integrated Hygiene Producer

    CIDPEX Middle East to be Held in September

    Pelsan Tekstil to Add Films Production in North Carolina

    Citadel J – From Round Wipes Roll to Revenue
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Premier Care Industries Expands Manufacturing Operations

    Nippon Shokubai's U.S. Group Company Acquires ISCC Plus Certification

    Joa to Acquire Cellulose Converting Solutions

    Smithers Predicts Growth for Nonwoven Battery Separators

    CIDPEX Middle East to be Held in September
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Valco Melton

    Alliance Machine and Engraving

    ELSNER

    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging

    Herrmann Ultrasonics, Inc.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    PLMA Expo

    As nonwovens cross more categories, so does their presence at annual private label expo.

    PLMA Expo
    Save Wipe
    Susan Stansbury, contributor01.05.15
    With the largest show in its 34 year history, the Private Label Manufacturing Association offered more than 2700 booths for store buyers to peruse at the Chicago area’s Rosemont Convention Center in November. Representing leading grocery stores, drug chains, mass merchandisers and other retailers, attendees met with exhibitors to discuss and view many thousands of products, with nonwovens items crossing several segments.

    Nonwovens materials ranged from core content to product layers, stand-alone wipes and more cross categories including health, personal and beauty care, medical/first aid, household, kitchen and cleaning. Several producers have been extending their offerings by moving into more categories, so for instance, adding wipes to their already familiar absorbent core/absorbent pads items.

    Surfaces and More
    Major private labelers Nice-Pak and Rockline Industries repeated their strong presence being ready to meet with store brand representatives on an extensive array of categories and line extensions. Nice-Pak talks about combining all the right elements for each product: the optimum applicator material and dispensing package with the appropriate formulation for its wet wipes. Rockline, a baby wipes market leader, also offers related products including flushable adult, feminine and toddler wipes that “set the standard in the industry for quality and flushability.” Rockline states, “To give confidence in safely flushing our wipes, our product line is certified by the NSF, the leading third-party expert.”

    First Quality is one company that has continuously added to its portfolio of companies and store brand products. The company’s news promotes its vertical integration, from self-manufacturing and packaging components to truck utilization and shipping efficiencies. Emphasizing the “softest components and best barrier properties,” First Quality has seven manufacturing sites and serves more than 50 countries.

    Line extensions abounded too. For example, Albaad USA promoted its new “long lasting disinfection wipes” as having a unique wet wipe formulation based on a proprietary technology called Byotrol, a one-of-a-kind safe solution “applying anti-bacterial protection throughout the day.” Albaad is marketing the wipe for all-purpose cleaning, floor wipes and household surfaces; and for skin contact, with hand sanitization and incontinence wipes.

    Premier Care Industries, a leading manufacturer of wet wipes, added to its innovation streak beginning last year by introducing two new wipe products at the show. Head 2 Toe is a specialty wipe for kids that aids Moms in cleaning up their kids’ activities including paints, permanent markers and every day messes. Additionally, Premier Care launched a hair dye remover called Color Kleen, which removes hair dye from skin. Both products have a natural based formulation that is gentle to the skin.

    On another product front, Bay Converting Inc. displayed its patented biodegradable-compostable sheet that, according to Dan Hilliard, “the consumer has embraced which is evidenced by the year over year growth. We are seeing a much stronger inquiry from our private label community with consumers becoming more educated about the environment, and our customer base is being asked to provide it to these customers.”

    The show has long had a reputation for catering to its buyer attendees, but being less open to others. And this year, the exhibitors themselves protected their product secrets more rigorously…even restricting photography of items on open shelves. Is it a sign of more innovations rolling out?

    Care is the Word
    For skin care and all its permutations in cosmetics, health care, spa pampering and tanning, intimate cleansing and more, there are still plenty of new introductions. No wonder: Len Lewis for PLMA, highlights the ever-growing cosmetics industry. “With expected sales approaching $60 billion in the U.S., alone this year, retailers are looking to get a piece of this profitable pie.” To illustrate, “some are seeking to add private label lines like Duane-Reade’s Studio 35 label, while CVS has continued to heavily invest in its own Make Up Academy brand.” According to PLMA, Lewis suggests the focus on private label is not only due to its sales among supermarkets, drug stores and mass merchants last year, but they are noticing specialty retailers like Sephora are seeing more profits in private label lines.

    When nonwovens deliver absorbency as core materials and outer layer cover materials, performance factors are the key to success. Griffin Care of Bridgeton, NJ, has a complete array of incontinence products. The outer layers offer Ever-Dry features, softness, and even a wetness indicator for caretaker convenience. There are breathable briefs as well as bladder control pads for men and women in various levels of absorbency and price points.

    Overall, nonwovens products exhibitors feel that the PLMA show is a unique opportunity to showcase their business to the private label community. Says Hilliard of Bay Converting Inc., “The show went very well for us. We thought attendance was good from all classes of trade. The nonwovens business continues to grow at retail in the private label sector as consumers dollars are stretched.”

    Private label share in supermarkets has reached 23.4% and dollar share is 19.4%. Total private label sales in the U.S. have surpassed $112 billion. More specific to nonwovens, sales in the private label disposable diapers category went up almost 4% in sales to more than $778 million with a 22% share of the category, while private label disposable training pants dipped 3%, according to IRI data. The recession and subsequent recovery years have had a substantial impact on the disposable baby product market, especially in how parents shop for products, according to Mintel’s “Disposable Baby Products - US - April 2013” report. The report said parents are aware of product costs and are careful to scrutinize their spending, particularly on products like disposable diapers which are used very frequently day-to-day.

    Stansbury is an industry consultant.
    Related Searches
    • converting
    • First Quality
    • private label
    • absorbent
    Related Knowledge Center
    • Absorbent Core
    • Adult Incontinence
    • Diaper, Baby
    • Wipes
    • Feminine Hygiene
    Suggested For You
    PLMA Postpones Private Label Trade Show PLMA Postpones Private Label Trade Show
    PLMA PLMA's Private Label Trade Show
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Wipes Makers Ditch Plastics Wipes Makers Ditch Plastics
    Eruslu Hygienic Products Eruslu Hygienic Products
    Wipes Academy to be Held During WOW Wipes Academy to be Held During WOW
    Premier Care Industries Premier Care Industries
    Radienz Living Introduces Sustainable Products Radienz Living Introduces Sustainable Products
    Nice-Pak Meets Consumer Demands Nice-Pak Meets Consumer Demands
    U.S. Nonwovens Rebrands as Radienz Living U.S. Nonwovens Rebrands as Radienz Living
    Forbes Ranks Rockline Among Best U.S. Employers Forbes Ranks Rockline Among Best U.S. Employers
    Edgewell Personal Care Announces Financial Results Edgewell Personal Care Announces Financial Results
    Nice-Pak Receives EPA Approval for Disinfecting Wipes Nice-Pak Receives EPA Approval for Disinfecting Wipes
    Domtar Sells Personal Care Unit Domtar Sells Personal Care Unit
    The Private Label Market The Private Label Market

    Related Breaking News

    • Associations | Shows/Events

      PLMA Postpones Private Label Trade Show

      Annual event moved to January 2022
      09.22.21

    • PLMA's Private Label Trade Show

      ...
      09.21.21

    • Wipes

      GPMI Expands Disinfectant Wipes Production

      Manufacturer opens new site in Arizona
      09.20.21


    • Wipes
      Wipes Makers Ditch Plastics

      Wipes Makers Ditch Plastics

      Legislative demands and changing consumer preferences have created a need for alternative raw materials in many wipes markets
      Karen McIntyre, Editor 09.01.21

    • Eruslu Hygienic Products

      Eruslu Hygienic Products

      ...
      08.04.21

    Loading, Please Wait..
    Breaking News
    • Drylock Technologies Offers Packaging Breakthrough
    • Premier Care Industries Expands Manufacturing Operations
    • What You’re Reading on Nonwovens-Industry.com
    • Hello Bello Launches Dr. Seuss Collection at Walmart
    • Griffin Care Celebrates Milestone
    View Breaking News >
    CURRENT ISSUE

    June 2025

    • Fibers Report
    • Household Wipes Market
    • Sustainable Hygiene Products Gain Ground
    • Hygiene Goods Continue to Drive Expansion in Fluff Pulp
    • View More >