Making a better nonwoven with technology

Return to Table of Contents   Attention nonwovens brand owners, product managers and salespeople. Take the nonwoven product that you make, market or sell, hold it up and examine it. Think carefully about how all of its parts�unique fibers, layers, finishes, elastics or adhesives�work together to provide the end user, the consumer, with a valuable, trustworthy product. That is precisely what raw material suppliers must do everyday. In order to improve the performance, functionality and marketability of nonwovens, it is helpful to think as a raw material producer would. This can not only help enhance an existing product offering and innovate new ones, it can help you better understand the benefits and features of nonwovens to better market and sell your nonwoven materials and brands. These goals are particularly important as