2016 Nonwovens Sales: $339 million
Michael Teacher, chairman; Shachar Rachim, interim, CEO; Gilad Frankel, vice president of sales and marketing; Shane Vincent, director of sales and marketing
Israel, North Carolina, China, Russia, India
The big news from Avgol is the Israel-based company’s expansion into India. In April 2017, following much industry speculation, Avgol confirmed that it would add a new site near Mandideep, India. While the company has not offered any details on the size or technological scope of the new line, director of sales and marketing Shane Vincent said it came at the request of a major customer.
In addition to India, Avgol operates lines Israel, China, Russia and North Carolina. Its most recent investment is a new line at a new site in Dimona, Israel. The new line, which came onstream earlier this year, added about 18,000 tons of Reicofil 4 SMMS nonwovens, to better serve its customers in Europe an the Middle East.
According to Gilad Frenkel, vice president of sales and marketing, Avgol is focused on growing its multinational presence and strengthening its position within the EMEA and LA regions. “To do this, we need to have world-class operations that will allow us to deliver the very best new product developments that are demanded by our customers in what is a very diverse market,” Frenkel says.
The new line will allow Avgol to offer a wider choice of materials and solutions that demonstrate its expertise and which respond to changing consumer and brand requirements. This innovation is being driven by customer desires becoming clear needs and requirements, Frankel adds.
“There has been a shift towards innovation that addresses customer preferences in terms of softness, dryness, leak prevention, cost/value and light weight,” he says. “Striking the balance between softness and weight is a key challenge for manufacturers and consumers place a high premium on comfort. Once they find it, they are very brand loyal and Avgol’s cutting-edge soft technologies enable us to deliver high performing, soft-touch products around the world meeting this need.”
The new site in Dimona will likely become Avgol’s Israeli hub. In July, the company announced it had sold its other Israeli site in Barkan under a lease back agreement. Avgol is retaining ownership of the six lines located at the site.
Beyond Israel, Avgol has invested in new lines throughout all of its sites. Recently, the company added a second line in Uziovaya, Russia, which came onstream in late 2014 and a fifth line in Mocksville, NC in late 2016, which targets the hygiene market.